Damon Henry

Founder & CEO @ KORTX

About

2016: KORTX was born to offer programmatic media planning and buying for brands and agencies. 2017: We leveled up by launching Axon®, our near real-time, data-driven marketing solution, helping brands get more out of their marketing budgets. 2018: Grew to over 50 clients, including national brands and agencies. We added search engine marketing and social advertising to our services. 2019: Expanded into customized marketing analytics and reporting to help clients optimize their ad spend and strategies. 2020: Rolled out new service models for agency owners and principals, offering co-selling, advertising, analytics, dashboards, and measurement services to help them grow. 2021: Hit nine figures in media spend and dove deeper into data solutions like automation and business intelligence. 2022: Launched Kampus®, our solution to streamline marketing ops, improve data consolidation, and enable cross-channel measurement. Today: We’re working with some of the biggest agencies and brands, focusing on performance marketing and advanced analytics to boost revenue and cut costs. It’s been an incredible ride, and I’m excited for what’s next. If you think we can collaborate, let’s connect! 👽

Country

United States

City

Detroit Metropolitan Area

Industry

Marketing & Advertising

Skill

Digital Marketing, Digital Strategy, SEM, Interactive Marketing, SEO, Lead Generation, Software Development, Web Development, CRM, Integrated Marketing, Online Advertising, Strategy, Web Analytics, User Experience, Analytics, Social Media, PPC, E-commerce, Digital Media, Web Design

Experience

Founder & CEO

KORTX

2014-3 - Present · 12 yrs 7 mos

Greater Detroit Area

KORTX was founded with one goal: to demystify the marketing technology stack.

Account Director

Shift Digital

2010-3 - 2014-5 · 4 yrs 3 mos

Implemented demand generation, analytics, contact center, and enterprise marketing solutions for the real estate and automotive verticals.

Director, Media

Organic

2008-6 - 2010-1 · 1 yr 8 mos

Developed Organic's Search Marketing practice in support of Chrysler Group. My role involves defining media strategy, spend, campaign optimization, media analytics, staffing, and program management.

Program Manager, Global Digital Strategy

General Motors

2007-12 - 2008-6 · 7 mos

Identify global digital marketing trends and apply the learning around the globe. CRM & SEM

Vice President, Interactive

Speedshape

2006-12 - 2007-12 · 1 yr 1 mo

Responsibilities include developing a strategy to compete in the interactive space by leveraging the organizations core strengths. Integrate measurement and analysis, content distribution, and social media principals into SPEEDSHAPE's service offerings. Build a team of interactive, design, and user-experience specialists. Developed software for internal and external clients.

Vice President, Solutions Architecture

Campbell Ewald

2001-4 - 2006-12 · 5 yrs 9 mos

Managed the software development team; spearheaded the creation of the Solutions Architecture Group, a client facing team of technologists responsible for product development. Created and implemented web application development standards (e.g. Frameworks, design patterns, version control, language selection, etc.). Developed applications for lead capture and implemented integrations with CRM and business intelligence applications.