Damian Penney

As Chief Commercial Officer at Optix, I am driving global revenue growth and strategic partnerships. My responsibilities include developing and executing a comprehensive commercial strategy, leading and aligning sales, marketing, product development, and customer success, and building a structured global commercial organization. Key will be to bridge long-term vision with immediate revenue generation, ensuring Optix's leadership in global fleet safety.

Lytx EMEA is rapidly growing by partnering with the global leaders in telematics. Through providing world class integration toolkits, best in class AI and a proven Video Telematics platform, Lytx can enable our partners to differentiate their solutions with video whilst also delivering a world class and cost effective technology to fleets around the world. Leading transformation from direct to indirect GTM model creating the new team, strategy and partner base across EMEA. Recruited tier 1 Fleet Management Companies and created a Multi-National Client team to manage existing and win new global clients. Critical to success was the collaboration with, and alignment across, global functional teams, executive management and new acquisitions. Took on a thought leadership role working with industry organisations focused on a passion for Safety and Sustainability challenges in the transportation market. Leading the move from a US based culture to one understanding the value of global diversity.

Located in San Diego and responsible for new business strategy & growth of the Enterprise Division across North America. Led an experienced sales team that achieved record targets. Markets: construction, oil & gas, transit, supply chain, retail, field service. Success due to enabling the team, focusing on large multinationals, up selling of solutions across the whole fleet and adoption of a Challenger approach to winning. Located to San Diego to ensure regular and close collaboration with key business stakeholders.

At Lytx®, we harness the power of video and data to enable fleets to improve safety, efficiency, and productivity. We’re trusted by more than 4,000 fleets that log billions of miles worldwide each year, contributing to a vast and ever-growing database of driving data we use to refine the accuracy and effectiveness of our solutions. Our clients can realise significant returns on investment by lowering operating and insurance costs. Responsible for establishing presence and accelerating growth in the UK. Led all sales, marketing, operations, and finance activities conducted by Lytx Europe Ltd. Focused on brand awareness, seeding region in early adopter market

Peak-Ryzex provides end-to-end managed services, enterprise mobility, printing and mobile data capture solutions for performance-driven organisations focused on the optimisation of supply chain and field-based business processes. Appointed primarily to lead the company in the transformation of the business model and strategy by restructuring and creating new operating divisions whilst still delivering YoY growth and evolving the company culture. Created a Mobile Managed Services (MMS) division, SaaS based, focused on delivery, cloud based management and analytics. Post acquisition, created the UK arm of SAP Consultancy (Movilitas UK) focusing on mobile, traceability and supply chain. Responsible for full P&L and 120 employees based in the UK. Took the company from a transactional vendor to a leading partner and influencer in the Auto ID market.

Appointed to drive growth through the adoption of a new sales culture and a focus on solutions and services. Transformed sales team from transactional to consultative sales focused on up selling the entire portfolio of capability whilst doing “more with less”. Grew an ecosystem of partners to enable solution sales growth. Primary target markets supply chain, warehouse, retail.

Responsible for all UK sales and marketing of rugged mobility hardware and services to both direct customers and channel partners.

Delivery of new software revenue and services

• Development of sales presence in the UK for a US startup • Delivery of new software revenue and services

• Responsible for the growth of Western European sales and profitability • Solution sales approach into major Global OEM’s in the US, Europe and Africa • Achieved rapid growth and market leadership. • Managed a team of consultants and system support specialists across region