Dallin Hardy, MBA

Institutional representative covering Texas, Oklahoma, Arkansas, and Louisiana.

Recruited to take over the Dallas Market, leading team of six to nine sales professionals in promoting, marketing, and selling the eyecare and medical aesthetics portfolio to Ophthalmologists and Optometrists spanning a large sales territory covering Dallas, West Texas, AZ, OK, and NV. Utilize proven sales insight and business development expertise to devise and implement aggressive sales strategies to capture/grow and establish a new market. Mentor and coach sales team on prospecting, hunting, and wining new accounts. Administer budgets, forecast sales, and establish best in class processes. Report sales achievements to senior leadership team. ** Credited for building/growing highly profitable sales district, beating all sales goals for four straight quarters. *** Q2 2021 / Q3 2021 / Q4 2021 / Q1 2022, on track to beat all sale goals for Q2 2022. ** Play key role in devising go-to-market launch strategy for entire district to promote non-surgical eye care products. ** Honored as the #1 Sales Manager of the Year (2021) ** Awarded Pinnacle Club for outstanding sales leadership and sales achievements for 2021. Trending towards being another Pinnacle Club winner in 2022.

Hand-picked to lead and direct the sales growth of SW Region client base in UT, ID, NV, OK, East LA, San Fernando Valley, and Pasadena. Led team of six sales professionals in coordinating launch of Xelpros and Cequa in PGA and Dry Eye markets, while maintaining market dominance of Bromsite. Devised and implemented new sales strategies and account management best practices for the most underperforming market in the company. Led the West Region in turning around sales and recapturing lost accounts, winning new accounts, and expanding product offerings into NM, AZ, and West Texas regions. ** Led the West Regional sales team, previously ranked 24 of 25 in sales for 2020 to finish 2nd in sales for 2021. ** Successfully led SW Regional to achieve number 1 sales ranking out of 22 regions in 2019 to 2020. ** Rebuilt and managed highly efficient and effective sales teams, consistently achieved high customer satisfaction goals. ** Personally, established and maintained strong relations with key client accounts and Key Opinion Leaders (KOL). ** Member of President Club for leading team to 1st place sales ranking (2020) and 2nd in (2021).

Served as main point of contact in fostering growth in the Ophthalmology market across entire state of Wisconsin, building strong client relationships and partnerships to grow sales to new levels. Worked closely with each client to identify needs, demonstrate product and answer questions to close the sale and onboard new clients. Conducted seminars and trained customer staff regarding products features and benefits. Forecasted, tracked, and reported successfully to Sales Manager. ** Increased territory prescription writing for TRx by creating relations with key market influencers in first six months. ** Credited for winning two of the largest monthly subscriptions, since inception of the territory, that improved ranking. ** Drove the process to improve national ranking among all territories from 68 / 68 to 30 in nine months. ** Promoted to SW Regional Sales Manager to lead team in introduction of new products in PGA and Dry Eye markets.

Utilized proven sales insight, leadership and business development expertise to devise and implement aggressive sales and marketing strategies to build highly profitable sales territory covering AK, WA, OR, MT, and ID. Managed entire sales cycle in identifying/qualifying prospective targets, presenting sales proposals, and negotiating/closing contracts (Buy and Bill). Cultivated and expanded client relations to maximize sales growth and territory profits. Expanded sales pipeline by analyzing new client needs, resolved issues while on-boarding new clients. Tracked and reported sales/forecasts. ** Fortified territory sales by converting majority of on hold accounts to a Flex Contracts that stabilized revenue and accounted for consistent recording $14K in monthly revenues. ** Took over entire territory sales following layoff of six sales team members, personally growing sales 20% annually. ** Fostered the growth and expansion of master accounts, signing multi-year contracts that drove sales to new levels. ** Achieved 101% to goal as a rookie in a new territory in 2014, earning the highest percent for the whole team. ** Presented Personal Processes for Organizing & Mapping Leads to Area Team at 2015 National Sales Meeting.

Interfaced with a wide range of clients to present and promote sale and use of personal lift equipment and aides to ambulate and or transfer patients in healthcare facilities, including hospitals, clinics, at-home care faculties, and nursing homes. Managed complex sales cycles, personally visited and established relationships with all LTC and Acute Care accounts. Played key role in advancing Medicare's presence in the Wisconsin territory. Facilitated in-service employee training for all accounts. ** Sole Source provider for ProHealth Care, one of the largest WI hospital networks, earning $4M in yearly sales. ** Built strong acute care market sales process with emphasis on winning/servicing the largest hospital networks.