Dallas Schnitzius

• Led projects to construct detailed Tableau dashboards, enhancing data visibility and enabling informed decision-making for casino and sports book marketing teams. • Engineered data solutions using SQL, Databricks, and Amplitude after the launch of FanDuel Canada’s new app, to standardize campaign performance analysis and optimize customer acquisition and retention strategies. • Conducted competitor analysis to identify market trends and enhance promotional capabilities. • Performed A/B testing and User-Acceptance Testing to optimize campaigns and growth initiatives, as well as ensure feature usability. • Managed the delivery of personalized in-app offers by leveraging CRM and CMS tools to tailor communications to distinct customer segments, optimizing customer acquisition and retention strategies.

• Wrote complex SQL queries, using Apache Impala, to extract and calculate advanced KPIS and automated the reporting process for various senior stakeholders in Proline+, Gaming, and Lottery. • Used Power Automate and Excel to provide simple reporting solutions for Customer Performance teams. • Used dbt to transform vast amounts of data, enabling Customer Care analytics teams to generate insights more quickly and reliably. • Created and owned comprehensive dashboards in Power BI, integrating key metrics and sentiment analysis to provide clear insights into customer service performance, highlighting areas for improvement and tracking customer sentiments for strategic decision-making. • Set up Reverse-ETL syncs to power analytics and wrote various styles of automated tests to ensure operational reliability and data integrity for product telemetry.

• Analyzed user behavior across TD's websites, to help stakeholders across Talent and Customer Experience teams better understand various pitfalls and opportunities across their website domains. • Used SQL and Adobe Experience Platform to extract and integrate critical customer data to support data scientists across TD’s D&A teams. • Created dashboards with Tableau, transforming complex customer data into actionable insights to drive strategic development across TD’s websites.

• Worked closely with corporate executives and school administrators to strategize how we will collect their employee data and how to best utilize the insights gathered to increase employee retention. • Utilized Google Cloud Storage and Google Big Query to store and transform raw clientele data across various types. • Developed clientele databases and Tableau dashboards, using SQL, that provided employee sentiment insights for small businesses. • Developed a python web-scraper to find potential clients, by scanning public school databases and analyzing keywords in their strategic plans to identify if they would benefit from our solutions, rendering hundreds of leads.

Developed, scaled, and managed a profitable minecraft server, community forum, and marketplace. Grew the community to 10,000+ members and ~250 daily players. Led a team of 11+ people, including two software developers, 3 administrators, and 6 moderators.

University College St. George Campus