Dalit Cordoval

- I manage influencer marketing initiatives end to end, owning the full lifecycle of campaigns with creators, from strategy and planning through execution, optimization, and performance analysis. - In parallel, I partnered with product and development teams to build an internal, automated influencer intelligence platform. The platform centralizes campaign data across all creator initiatives, enabling holistic performance analysis, cross-campaign benchmarking, and strategic planning. This system supports long-term influencer strategy by turning campaign data into actionable insights, informing creator selection, budget allocation, and future campaign direction.

- Partnered cross-functionally with User Acquisition, Content, and Product Marketing to drive and scale partnership-led growth initiatives. - Developed influencer briefs aligned with brand and growth objectives, ensuring consistency across campaigns. - Created and managed content from ideation to production, leading UGC initiatives to increase engagement.

*Social Media and Community Strategy: Led the team in developing and executing social media and community strategies tailored for five different languages, ensuring culturally relevant and impactful engagement across our focus markets. *PR and Influencer Campaigns: Initiated and managed high-impact YouTube and Instagram campaigns with top-tier influencers in the Brazilian market, overseeing the entire negotiation and collaboration process to maximize campaign effectiveness. *Facebook Advertising: Created, launched, and monitored targeted Facebook ad campaigns, optimizing for engagement and conversion to support broader marketing goals. *Wix's Affiliate Program: Development and execution of Wix's affiliate program in Brazil, enhancing our reach and partnerships in the region.

- Executed the influencer marketing strategy for luxury brands and malls in Brazil, including Balmain, Chloe, Celine, Emilio Pucci and Aquazzura. - Led communication strategies in partnership with the biggest fashion influncers in Brazil. - Designed landing pages, briefs and communication plans that are compelling, approachable and meet the brand’s tone and voice. - Created reports based on Instagram, clients data and Google Analytics, to provide insights and results for the company's marketing strategies. -Led the influencer marketing team, coordinating efforts to achieve the brand's objectives and maximize the impact of our campaigns

- Developed social communication strategies leveraging influencers and celebrities through social media. - Led Sephora’s partnership with Rakuten & RewardStyle, which scaled the company's ability to leverage influencers as a sales force through a technology-enabled affiliate program and robust analytics. -Negotiated and created strategic plans with brand partners, increasing visibility and sales on the online channel. - Planned the content strategy of Sephora Brazil in social networks.

Awear Solutions has created a win-win situation where consumers are being rewarded for wearing a brand they love while the brand is collecting valuable insights on post-sale product behavior that will leverage repeat sales. Harnessing the power of IoT and big data analytics brands can communicate, engage and reward their consumers in real-time.

- Participated in the development of 30 videos per semester, from the script writing to the post production. - Managed and administered video production and events budget.

ESPM student Sales representative and volunteer exchange program advisor.