Dalia Abi Mosleh

Leading the Technology Enterprise segment at Gartner, advising C-level executives on strategic priorities, organizational growth, and digital transformation.

Leading the Memberships Pillar within CWIT; empowering and uniting women and allies in the tech industry, fostering a diverse and inclusive community, that promotes growth, collaboration, and innovation.

Led the Government, FDI & Professional Services sector at LinkedIn with a focus on driving growth and scaling customers' businesses. • #1 employee in EMEA & LATAM. • Top 1% of global LinkedIn employees in FY23. • Exceeded Sales Targets: Consistently outperformed revenue goals— overachieving targets by unlocking new revenue streams and securing major deals. H1FY23: 240% H2FY24: 200% LinkedIn Club Award 2023 - this award represents the recognition of the top 10% performers globally. I managed to make it to the top 1% globally that year.

• Drove Expo2020's global communication and media strategy - leading on planning, budgeting and operational excellency. • Overachieved on performance-driven metrics for Expo2020's events campaign by selling 122% of the sales target. • Handled the media and communications portfolio of key Governmental accounts for local and global markets (USA, Europe, Asia and ME). • Forged strategic partnerships with industry leaders such as Google, Facebook, Twitter, LinkedIn, TikTok, Snapchat, etc. through JBPs, resulting in increased investment efficiencies, unlocking opportunities and maximizing benefits. • Integrated planner; Leveraging excellence in strategy, trading, and budgeting as well as overlooking operations.

• Diligently handled a high-end media portfolio worth $40M+ for key clients across diverse sectors such as Automotive, FMCG, Hospitality, Consumer Electronics, Gaming, and Government for regional and global markets. • Built a solid measurement framework across various accounts which resulted in data-driven solutions, better optimization, and valuable insights.

• Managed the Ferrero portfolio across the Middle East and North Africa. • Drove optimization strategies based on client objectives and agreed upon performance metrics. • Ensured savings and efficiencies via effective planning and cross market synchronizations.

• Handled the P&G communications portfolio in India, Middle East and Africa. • Led on a winning campaign that was recognized with 1 Grand Prix and 4 Silver Awards at Dubai Lynx International Festival of Creativity 2016, (Bonux Merry Balconies). • Built a digital content strategy, launching the brand online for the first time, and surpassing the client’s KPIs by 95%. • Developed creative briefs and identified business opportunities and market trends/insights based on campaign objectives. • Leveraged SEO excellence, drove strong growth through organic search/using relevant keyword lists for the new Tide website in KSA, UAE and Egypt.

• Managed a robust portfolio of corporate clients across various industries such as F&B, FMCG, Banking and Automotive. • Handled PepsiCo’s media and communications portfolio in the Levant; launching more than 30 campaigns/year • Conducted regional competitive and media reports for PepsiCo. distributed to Global Senior Executive Management including CEO Indra Nooyi. • Developed media strategies and plans, maintained budget control and optimized ROI. • Explored media alternatives and recommended creative media solutions. • Maintained effective communication with buyers and suppliers to ensure accuracy and timelines. • Coached interns/new recruits and mentored them in their daily tasks.

• Developed situation analysis & positioning strategy for key clients. • Assisted in creating social strategies for regional clients.

• Developed creative briefs and local trendspotting analysis reports for various brands. • Conducted market research and consumer behavior observations to gather consumer insights for key accounts.