Dale N. Smith

Strategic leader who develops and unleashes the talent of his team to achieve extraordinary results. Awarded Director of Sales & Marketing of the Year for Hyatt’s Americas Region in 2024 after multiple years of record-setting financial performance and growth. Responsible for sales, marketing, public relations, social media and event planning team at 176 room luxury lifestyle destination resort. Remotely manage a resort and US based team of 14 talented individuals.

Responsible for key account relationship management, business development, and revenue growth in the North American group meetings and incentives segment. Assist clients to strategically place programs at properties that will meet business objectives, budget parameters and location preferences. As a key client partner, I also assist with program design, brand alignment, event marketing resources, trouble shooting and other actions to ensure program success. Additionally, I collaborate closely with Hyatt's luxury properties to implement actions for elevated service delivery, exceptional group event operations and strategic brand alignment for select high profile events.

Managed a team of remotely based group and leisure sales managers, identified new opportunities to drive revenue growth throughout all areas of the resort, developed innovative sales tools, refined processes to increase efficiency and sales effectiveness for sales and conference services. Individually responsible for driving growth in group revenue from key incentive accounts throughout the Midwest USA in addition to providing support for my team to help them achieve sales results.

In-market remote sales based in San Francisco, CA. Responsible for managing group accounts in California and several western states. Increased territory production by 76% in the first year. Consistently exceeded sales goals, finishing 2010 at President's Club status at 146% and finished 2011 at 119.58% of goal.

Responsible for developing key third party, corporate and association accounts throughout Northern California. Primary role was to increase market share from low producing accounts and initiate business development efforts to drive group business to entire portfolio of hotels. Planned client events, trade shows, group sales calls and other initiatives to generate group business. Worked strategically with individual hotel/resort Sales Managers to mentor and assist with revenue growth from this territory.

Opened a newly built hotel and helped stabilize to a successful operation. Managed the sales team, providing motivation and strategic direction on business development, implemented systems and tools to assist with direct selling efforts and was responsible for managing group clients based in the Northeast, Midwest and Stanford University departments. In 2007, exceeded sales goal, achieved President's Club and led the team to finish at 112% of annual goal.

Opened a newly built hotel and assisted with developing a critical collection of sales tools for the team. Responsible for developing group business from Midwest US based clients with a special focus on the incentive and insurance markets. Exceeded sales goal in 2005 finishing at 166% and achieving President's Club.

Developed key group market segments, with a special focus on the entertainment market, for new hotel and brand. Exceeded sales goal in 2000, finishing at 238% and achieving President’s Club. Named Starwood’s “Salesperson of the Year” for North America in 2000

Responsible for group sales, focusing on professional sports teams, religious organizations, regional associations and other not-for-profit organizations. Consistently exceeded sales goals and grew production from traditionally low producing market segments for critical need periods for the hotel.

Minors in International Business and Spanish