Dakota Hanshew

Co-Founder @ PodLab LV

About

My journey in digital business began with making my first dollar online. This ignited my passion for creating efficient, profitable, and human-focused ways for businesses to deliver value to their target markets. Starting with building websites and marketing strategies for dropshipping stores and brick-and-mortar businesses, I expanded my expertise to companies like Mental Gurus and now Wrench AI as an Account Executive. Through these roles, I’ve seen how data-driven decision-making and AI/ML technologies can transform business strategies and enhance overall business performance. My background in digital marketing has been invaluable, but I’m now shifting to higher-level roles focused on revenue generation. I aim to create seamless sales processes that feel like building relationships rather than just selling. I’m particularly interested in helping Private Equity firms and their portfolio companies enhance operational efficiency. By examining marketing, sales, and service departments, I seek to improve user experiences, build trust, and establish authority through both paid and organic content. At Wrench AI, I’m excited about our technology and our innovative approach to market strategy and audience segmentation. Instead of traditional demographic or firmographic segmentation, we now use advanced data to understand our contacts better. Wrench AI transforms basic contact data into a rich, actionable resource. It segments your contacts by adoption curve, communication style, personality type, product affinity, and more, guiding your interactions and strategies effectively. Now, at PodLab LV, I’m combining my background and experience in GTM, Digital Marketing, RevOps with strategic content and creating digital experiences that turn your digital presence into a relationship development and sales machine. Let’s connect.

Country

United States

City

Las Vegas

Industry

Computer Software

Skill

Search Engine Optimization (SEO), Content Marketing, Marketing Strategy, Brand Awareness, Marketing, Social Media Marketing, Online Marketing, Sales, Web Analytics, Email Marketing, Product Management, Advertising, Digital Marketing, Social Media, Mobile Marketing, Search Engine Marketing (SEM), Public Relations, Brand Management, Instructional Design, Google Adwords

Experience

Co-Founder

PodLab LV

2024-7 - Present · 2 yrs 3 mos

Las Vegas, Nevada, United States

Co-Founder

HyperSpeed Performance Technologies

2021-11 - Present · 4 yrs 11 mos

Las Vegas, Nevada, United States

Account Executive

Wrench.AI

2021-5 - Present · 5 yrs 5 mos

Las Vegas, Nevada, United States

Helping businesses leverage their data along with our AI to find better ways of communicating with and persuading prospects to do business with your brand. Some of the things we help with are: - segmented + enriched contact list(s) with deep insights into how your current clients and leads need to be addressed in communications to increase likelihood of "successful interactions" - persuasion angles and customized predictions/rankings that help all revenue operations roles (sales + marketing + service/client management). - ID who in your database is in the market for specific products or solutions, cross-sell recommendations and more based on business goals and objectives

Founder

OptimAudience Digital Marketing

2019-4 - Present · 7 yrs 6 mos

North Las Vegas, Nevada, United States

The only three ways to ramp up profitability in any business: 1. Decrease operating costs/overhead (decrease necessity for manual labor using digital tools) 2. Increase the lifetime value of your current client base (make more offers to current clients and increase revenue without the acquisition costs) 3. Increase client volume (get more people to do business with you that haven’t before) — Our goal is to maximize efficiency and profitability in businesses by using technology and data to drive more objective decision making. We start by assessing your company and do a deep dive into how the business currently operates. From there with the data we have, we can tell what direction will MOST positively impact margins in the shortest amount of time. Many times the first step is replacing manual labor with software and automation/tech. Then, once foundations are laid and scalable operations are in place, we discuss in more depth how we can bring more value to your current clients and max out LTV (simultaneously reducing churn). Finally, we build (or improve upon) the digital marketing and sales machine. Our goal is to walk you through the process of turning general marketing campaigns into a living, ever-growing, and ever-improving money-multiplying tool that feeds off of data from marketing campaigns we help you run on an ongoing basis. And when your business is ready for it, we introduce your business to AI and machine learning processes that will enable you to operate at maximum efficiency in all aspects of your business and eventually auto-decision high risk judgement calls within business operations. Get in touch if you'd like help with anything mentioned in our above process.