Daisy Mata

- Oversee end-to-end influencer marketing campaigns across beauty, lifestyle, and wellness brands from strategy and talent sourcing to contracting, execution, and performance analysis. - Build and maintain long-term creator relationships, identifying authentic partnerships that align with brand goals and audience values. - Manage campaign budgets, briefs, and deliverables, ensuring on-time content delivery and brand compliance across TikTok, Instagram, and YouTube. - Develop and execute gifting and seeding programs to generate organic content and strengthen brand awareness. - Collaborate with brands and agencies on creative direction, UGC strategy, and reporting, delivering actionable insights that inform future marketing initiatives. - Provide influencer outreach and negotiation support for brands and creators, helping both sides create fair, results-driven partnerships.

- Managed influencer marketing campaigns for L’Oréal Paris, supporting end-to-end execution from creator sourcing and outreach to negotiation, content approvals, and campaign reporting. - Identified and vetted creators aligned with brand objectives, building a diverse roster of talent to drive authentic storytelling and product awareness across social platforms. - Oversaw campaign timelines, tracked deliverables, and ensured content adhered to brand guidelines, FTC compliance, and platform best practices. - Collaborated cross-functionally with brand, creative, and strategy teams to align influencer content with key marketing initiatives and product launches. - Analyzed campaign performance using social metrics and reporting dashboards to evaluate ROI, optimize creator tiering, and inform future influencer strategy. - Cultivated strong relationships with creators, agents, and managers to streamline communication, negotiate partnerships, and support long-term brand collaborations.

- Managed end-to-end influencer campaigns for Nestlé brands, overseeing everything from strategy, casting, and negotiation to content delivery and performance reporting. - Led creator sourcing and partnerships for product launches across categories including food, beverage, and wellness, ensuring strong alignment between brand storytelling and creator communities. - Negotiated contracts, tracked deliverables, and managed budgets, ensuring smooth execution and compliance across multiple markets. - Collaborated cross-functionally with brand marketing, creative, and legal teams to optimize workflow and uphold brand standards. - Analyzed campaign results using performance dashboards and social metrics to inform future creative strategy and influencer tiering.

Clients: Target, Neutrogena, Tinder, ELEMIS, 2K, Netflix - Managed end-to-end influencer campaigns for major clients including Target, Neutrogena, and Netflix, overseeing creator sourcing, negotiation, contracting, and reporting. - Executed the Target Fall Drop campaign, featured on Ad Age’s Top 5 TikTok Brands with over 25M+ views across TikTok and Instagram. - Led influencer management for Neutrogena’s Hydro House campaign, generating 260M+ total impressions, featured on Ad Age’s homepage, and nominated for a Webby Award. - Collaborated cross-functionally with brand, creative, and production teams to ensure seamless content delivery and compliance. - Coordinated talent onboarding and brief development, ensuring alignment with client goals and brand voice.

- Supported the launch and rapid growth of MERIT’s affiliate and ambassador program, building a scalable framework to drive long-term creator relationships and consistent brand advocacy. - Identified, onboarded, and nurtured relationships with hundreds of creators and affiliates, ensuring alignment with MERIT’s brand values of minimalism and clean beauty. - Collaborated with brand, PR, and e-commerce teams to integrate influencer content into paid media and email campaigns, amplifying reach and conversion. - Managed influencer gifting, tracking, and performance reporting through CreatorIQ and internal dashboards, optimizing ROI and engagement rates. - Assisted in campaign ideation and execution for key product launches, helping drive awareness and organic content across TikTok, Instagram, and YouTube.