Daisy Ting

• Developed and sourced innovative consumer products aligned with sustainability initiatives, market trends, and brand positioning • Conducted market and competitor research to identify commercially viable product opportunities • Coordinated closely with suppliers, manufacturers, and internal teams to ensure product specifications, quality standards, and timelines were achieved • Managed supplier sourcing, evaluation, negotiations, and purchasing coordination across multiple product categories

• Developed and executed integrated marketing campaigns, promotions, and product launch strategies • Managed campaign budgets and coordinated marketing activities across digital and offline platforms • Led influencer marketing initiatives, partnerships, and sponsorship collaborations to strengthen brand visibility • Oversaw website development and eCommerce platforms while monitoring sales performance and customer engagement • Supervised digital marketing operations and collaborated with creative teams to improve online presence and conversion

• Developed and implemented marketing communications for brands including Cherry Mobile, Cherry Home, and Cherry Essentials • Led execution of marketing campaigns, events, promotions, and digital initiatives across multiple channels • Coordinated with digital agencies and internal teams to strengthen online engagement and brand awareness • Supervised creative production and localized video marketing materials for product campaigns • Managed and guided team members to ensure effective execution of branding strategies

• Managed merchandising, marketing, and operational activities to support sales growth and brand objectives • Coordinated with international partners and suppliers for product orders, inventory planning, and marketing initiatives • Launched and managed multiple eCommerce platforms, contributing to a 30% increase in sales performance • Developed and conducted brand training programs and incentive initiatives for Beauty Advisors to improve product knowledge and sales effectiveness • Collaborated with cross-functional teams to ensure consistent brand execution across retail and digital channels

• Oversaw merchandising, marketing, and operational functions to support overall brand performance and sales objectives • Managed store concept development, construction coordination, and retail operations, including the successful launch of Travelon’s first standalone store globally • Coordinated with suppliers, contractors, and internal departments to ensure timely project execution and operational readiness • Prepared and delivered product presentations, retail training, and brand orientation sessions for internal teams and frontliners • Monitored brand standards, merchandising execution, and customer experience across retail locations

• Led international purchasing and procurement operations across multiple countries to ensure timely and cost-effective sourcing of merchandise • Managed supplier coordination, logistics scheduling, customs processing, and transportation arrangements to support efficient product delivery • Supervised creative and marketing teams in developing branding strategies, promotional materials, and product positioning initiatives • Oversaw product research and development, including costing analysis, packaging design, and overall visual branding • Collaborated with suppliers and cross-functional teams to maintain product quality, inventory availability, and market competitiveness

• Coordinated media sponsorships and partnerships with event organizers, producers, and industry stakeholders to increase brand exposure • Managed the company’s social media platforms and website content to strengthen audience engagement and online visibility • Conceptualized and designed marketing materials, promotions, and event collaterals to support publication campaigns and brand positioning • Organized celebrity cover shoots and coordinated schedules, logistics, and production requirements for monthly features • Assisted in planning and executing in-house events, promotional activities, and marketing initiatives

Community Achievers Association President (college unit) Touchpoint Advertising Organization Core Member College of Fine Arts and Design Student Council Staff member Red Cross Youth Creative and Promotions Committee Head