Daisy Ratcliff

Newborn Designer @ Primark

About

Currently, I freelance for the following Everley Studios, Palmal, KDS, and Mothercare, bringing 'on trend' and innovative designs to life for both boys, girls and newborn. My proficiency in trend forecasting, combined with a keen sense for marketing nuances, empowers me to create ranges that resonates with both clients and end consumers. With a background as an Assistant Designer at Morrisons and Design Assistant at Mothercare, I've honed an acute understanding of the childrenswear market, and my time management capabilities ensure the consistent meeting of project deadlines. I approach each project with a strategic mindset and a passion for design that captures the imagination of children and the trust of those who dress them. A highly organised and motivated First Class Honours Fashion Design and Marketing graduate from Northumbria University, who is committed to excel in a retail environment, thrives on the challenges of designing in a fast-paced retail environment and finds inspiration in unexpected places. Link below to my portfolio: https://issuu.com/daisy_chain

Country

City

United Kingdom

Industry

Retail

Skill

Mood Boards, Adobe Creative Suite, Microsoft Office, Microsoft Word, Microsoft Excel, Social Media, Customer Service, Teamwork, Time Management, Research, Public Speaking, Photoshop, Marketing, Communication, Social Networking, PowerPoint, Cashiering, SAP, Fashion, Adobe Illustrator

Experience

Newborn Designer

Primark

2025-2 - 2025-8 · 7 mos

Dublin, County Dublin, Ireland

Maternity Cover - Newborn, Baby Boys, Baby Nightwear & License

Designer

KDS Group

2024-6 - 2024-12 · 7 mos

London Area, United Kingdom

Older Girls & Essentials

Freelance Childrenswear Designer

Freelance | Self-Employed

2023-5 - 2024-6 · 1 yr 2 mos

Sydney, New South Wales, Australia

Currently freelancing for Everley Studios, Palmal, KDS & Mothercare in childrenswear.

Assistant Designer

Morrisons

2021-10 - 2023-2 · 1 yr 5 mos

Design Assistant

Mothercare PLC

2019-10 - 2021-10 · 2 yrs 1 mo

Assisting on Newborn, Younger & Older on Girlswear

Buying Assistant/ Product Development Assistant

Mothercare PLC

2018-8 - 2019-10 · 1 yr 3 mos

Assisting on both Girlswear & Boyswear, Accessories & Little Bird & MYK.

Buying Intern- Underwear Department

Hunkemöller

2016-1 - 2016-12 · 1 yr

Netherlands

-Managing and reviewing critical paths -Communicating with suppliers daily via email and telephone -Recording and organising the sample library -Co-ordinating the use of samples for photo shoots and free publicity in magazines -Filling and documenting test reports accurately in conjunction with the technical team -Approving lab dips and bulk fabrics -Sending swatches to suppliers -Maintaining and monitoring administration systems and procedures to ensure product availability was aligned with the agreed delivery schedules -Raising and filling contracts accurately on to the computer using the correct system for the Buyer/supplier sign off -Assisting the Assistant Buyer with preparation work for range review meetings such as the co-ordination and presentation of samples -Attending weekly fitting sessions with the Assistant Buyer -Quality checking of gold seals -Conducting weekly reviews of the internet and preparing samples and information for E-commerce monthly meetings

Personal Shopper

Tesco Sourcing

2015-7 - 2015-12 · 6 mos

Gateshead

-Working well under pressure to ensure deliveries are fulfilled and sent out on time -Working independently and as part of a team to ensure orders have been distributed correctly -Providing excellent customer service through product selection

Sales Assistant

Marks and Spencer

2014-7 - 2015-1 · 7 mos

York/Newcastle, United Kingdom

-Providing an excellent customer service by going above and beyond for each customer -Ensuring the customer is satisfied with their shopping experience -Maintaining a positive disposition throughout the day -Working in two departments (womenswear/kidswear) to understand how the service and products are adapted differently

Au Pair

Great Au Pair

2013-10 - 2014-7 · 10 mos

Paris, France

-Living independently in a different country without close family and friends -Supporting my host family with the daily duties at home -General childcare for the children & teaching English to the children on a daily basis -Researching and immersing myself in the fashion city districts to prepare for university

Waitress

York City Football Club & CGE Events

2011-6 - 2013-9 · 2 yrs 4 mos

York, United Kingdom

-Catering for high profile clientele to provide a high level of service -Communicating effectively and efficiently to both team members and clientele -Assisting and providing support to new team members