DAISY CHEN

Senior Director,Tmall & JD Business @ Nike

About

• A digital & eCom pioneer in the China market who gained 13 years+ cross industry experience working for premium and lifestyle brands • With a track record of launching and setting up brand mono e-commerce sites and marketplaces projects successfully • Strong communication, business acumen, learning agility & sense of mission with extensive experiences to align functional objectives, driving results & managing timelines in large scale companies • Highly motivated to achieve set goals, responsible as well as a creative problem solver

Country

China

City

Xuhui District

Industry

Sporting Goods

Skill

E-commerce, Digital Marketing, New Business Development

Experience

Senior Director,Tmall & JD Business

Nike

2025-11 - Present · 11 mos

Digital GM

Converse

2022-1 - Present · 4 yrs 9 mos

China

Director of Tmall and Innovation

Converse

2021-8 - 2021-12 · 5 mos

China

Business Director of Wechat and Social

Nike

2020-12 - 2021-7 · 8 mos

China

Director of Tmall Innovation and New Business

Nike

2019-1 - 2020-12 · 2 yrs

Shanghai

Senior E-commerce Manager

Starbucks

2014-5 - 2019-1 · 4 yrs 9 mos

E-commerce Manager CHINA

Godiva Chocolatier

2012-4 - 2014-5 · 2 yrs 2 mos

Shanghai, China

Senior Online Store Operation Manager China

YOOX NET-A-PORTER

2011-5 - 2012-4 · 1 yr

Shanghai & Italy

- Online store set up and operation management of mono- brand sites including: Marni.cn/ Bally.cn/ Gloce&Gabanna.com.cn and multi-brand site case: thecorner.com.cn - Online store yearly commercial calendar planning and special production activities; email marketing and web marketing strategies; sales analysis; benchmarking and online visual merchandising. - Channel and strategic partners on joint programs to increase lead generation and develop clear and measurable goals for demand generation programs. Report ongoing progress with measurable results. - Seasonal merchandising developing plan & margin control assist. - Whole inbound and outbound process monitor and supervise - Online store operational and productively performance monitoring and analyze.

E-commerce Product Manager

3Suisses

2008-5 - 2011-4 · 3 yrs

中国上海市区

- Build up seasonal key collections stories with merchandising team, participate in sales forecast, budgeting and performance targets process for E-commerce channel - Lead E-commerce product selection and production process, drive balanced, effective product assortment that meets or exceeds revenue targets - Yearly E-commerce product launch planning and web visual and content supervise. - Develop and execute product campaign and promotion strategy resulting in maximizing traffic and purchase intent of targeted consumer segments for E-commerce together with marketing team. - Implements and maintains the sales follow up and analysis. www.3suisses.fr

Account Manager

4inOne- Connecting markets, brands, and cultures — All in One.

2006-6 - 2008-5 · 2 yrs

中国上海市区

- Key luxury account relations & communication, event marketing and project execution, media relations, copy writing. Clients includes: Moet & Chandon/ Belverdere vodka/ Flexa./ Fine Furniture./Shanghai sculpture center,etc.. - Freelance writer for 1st tier & luxury magazines, text & feature creating for luxury brands: LOREAL/ RADO/ PATEKPHILIPPE…