DAIRA GUZMAN

Responsable integral del rendimiento operativo, financiero, comercial y humano de la sucursal de Monterrey.

Responsibilities: Increase sales in the northern zone of the country through the leadership of the commercial and operations team of the Monterrey branch. Create a highly effective team that helps to exceed sales, growth and portfolio coverage objectives. Results: Work is being done on process improvement, creation of a commercial and sales structure, contact is resumed with prospects of store chains in the north of the country and a project sale of more than 19 million pesos is closed, exceeding the sales of the previous year and the sales target by more than 5%.

Responsibilities: Management of the company's commercial team, from the selection of personnel, the allocation of objectives and resources for the area, Kpi's of the area and compliance with them, all this based on the strategic objectives of the company. Billing levels from 100 to 155 million. • Depts. From the area: Marketing: Company positioning, market research and implementation of digital strategy. • Sales: Assigned client portfolio + objective x new clients. (Income). • Customer service: Purchase order processing and demand planning. • Types of clients: T. Convenience, Brands, Hypermarkets, Pharmacies, Agencies and manufacturers of pop material, • Supermarkets, Specialized T., Price Clubs, Department T., counter sales. Results: I carried out a market investigation to work on the coverage of clients in the Mexican Republic, as well as in the classification and assignment of clients in order to increase the penetration and coverage of clients throughout the Republic, the team is hired necessary to reach the 2019 sales target. Work on the strategy to increase sales and coverage. The same level of sales in 2018 is maintained, and in 2020 sales increase 59% vs. 2019.

Responsibilities: Carry out the union of commercial force between two companies, to achieve the following structure: Results: I started with proximity, mainly being convenience stores and pharmacies and then large-format stores were added, this is a position only as a transition due to the addition of the new company and commercial director, this lasted one year. And in the end I occupy the position of commercial manager. Billing level 50 to 100 million. 2017. 14% increase in sales vs. the previous year, increase in sales in current customers due to the cataloging of new product lines. 2018 38% increase in sales vs. 2017.

Responsibilities: Implement sales strategies portfolio of Convenience Stores and Pharmacies. Strengthen business relationships with each client. Carry out different market research programs. Establish quantitative and qualitative objectives for the sales force, as well as provide the necessary tools and resources so that they can achieve the objectives. Lead the sales team to exceed the objectives set. Prepare results presentations to management. Coordinate sales and customer service team dedicated to the administration and growth of the segment. Results: We carried out market research to work on the correct allocation of clients and increase penetration and coverage throughout the Republic, in addition to this, another market segment began to develop, thanks to the changes in the reform country where it was sought that the brands of gasoline stations migrate from having rented their premises to interest them in changing to create their own brand. Billing levels 20 to 40 million per year. 2015. Portfolio increase in more than 29 clients with sales greater than 2Million. 2016 sales captured in new customers more than 10 million.

Responsibilities: Ensure the administration of the assigned client portfolio. Investigate and ensure the expansion of the client's contact network. Ensure the development of new accounts by attracting and evaluating business opportunities. Carry out negotiations, follow-up, closing sales and after-sales service. Ensure control, attention and monitoring of key company accounts such as Soriana, 7-eleven, Benavides pharmacies, Home Depot, Autozone, Gpo. Commercial Control, etc. Results: Portfolio increase adding more than 60 clients, some of them with projects greater than one million pesos and adding them to the number of recurring clients of the company. (Farmacias del ahorro, Super Aki, Novartis, Colgate palmolive) Billing levels 10 to 15 million. 2013 Increase in sales of more than 90% vs. 2012. 2011 growth in sales vs. 2010 of 12% / growth of client portfolio by 225% 2012 Increase in client portfolio adding 29 entities.