dafydd lewis

* Marketing Management * o Devised marketing plans and strategies for the airport and airline partners * o Managed marketing activities and campaigns across various markets * o Liaised with stakeholders such as airline partners, tour operators and travel agents. * Emarketing activity * o In charge of managing and developing the airport website and e-marketing activity. * o Directed major projects such as a redesign of the airports’ website. * Budget Management * o Controlled six figure budgets for financial year, planning and forecasting spend, monitoring and measuring results. * PR & Event Management * o Drafted press releases, arranged press conferences, and organised B2B and B2C events.

* Customer Marketing Strategy * Developing and implementing a marketing strategy for the company. * E-Commerce development * Developing Derrynaflan Foods Ltd company website and E-Commerce web-site. * Developing social media and emarketing platform communications * Creative Design * Designing and developing Point of Sale and support literature for the company including sales product catalogue, company profile, specific product catalogues. * Preparing customer promotions such as special offers, special prices, limited edition products. * Management function * Point of Contact for Customer and Trade enquiries * Managing telesales team to improve sales promotion and overall sales performance * Driving Sales Performance and liaising with Senior Management Team.

* Customer Marketing Strategy * Responsible for developing and managing the companies Customer Contact Strategy and campaigns * Marketing Communications * Creating and implementing the strategy involving marketing activity and campaigns * Optimising, integrating and automating communications across platforms such as SMS, Email and Outbound calling. * Creating literature, advertisements and competitions relating to companies products, as well as Sales support literature for employees * Reporting and analysis * Providing reports relating to key metrics for companies success * Budget Management * Controlling budgets for financial year, planning and forecasting spend, and measuring results.

* Responsible for the Avis Ireland e-commerce strategy, with duties including: * Content Management and Optimising website for SEO * Development and implementation of online campaigns (PPC/banner/affiliate) * Management of communications tools such as CRM systems, databases and e-newsletters * Brand Management * Ensuring that the Avis brand is portrayed in an appropriate manner and that guidelines adhered to for all produced marketing material * Corporate business management * Maximising existing business and develop new leads * Responding to Request for Proposals and submitting Tendering documentation

* New Product Development * Managing the development of new products to maximise utilisation of the ferries, generate incremental revenue and increase awareness of Stena Line’s services. * Emarketing * Managing the design, production and distribution of regular e-shots targeted to selected segments of the database to promote certain products, both from a strategic and tactical viewpoint. * Responsible for managing relevant website pages. * Integrated Marketing Communications * Briefing and managing agencies relating to campaigns * Included elements such as PR, advertising, online and trade activity.

Public Relations Generated publicity, promotional concepts, and below the line marketing for Ryanair’s Regional Airports in the UK.

* Market Research * incorporating quantitative and qualitative methodologies * including online questionnaires, database surveys, mystery shopping and focus groups. * Emarketing * Revised the company’s e-marketing strategy * Creation and distribution of e-newsletters, special offers, and database management. * Spearheading cross department groups and working with external consultants were vital components of managing the project.