Dafne Lopes

Gestão corporativa de marketing dos shoppings do portfólio, com a missão de entregar o propósito da marca aos clientes e promover estratégias de marketing focadas na interação com os stakeholders e melhoria na performance.

Responsible for the corporate marketing management of six shopping malls in the portfolio: Partage Norte Shopping Natal (Natal/RN), Partage Shopping Mossoró (Mossoró/RN), Partage Shopping Campina Grande (Campina Grande/PB), Partage Shopping Marabá (Marabá/PA) , Partage Shopping Parauapebas (Parauapebas/PA), Arapiraca Garden Shopping (Arapiraca/AL). Main responsibilities: . Collaborate with local marketing managers to align the brand's national strategy, ensuring processes and driving growth by achieving project results; . Develop annual trade marketing strategic planning for regional deployment and execution, amplifying the brand's impact locally for internal and external stakeholders; . Manage budgets, negotiate projects and align with suppliers to gain scale and guarantee schedule and quality of delivery and execution; . Monitor results and performance through data analysis and research, evaluating actions and seeking to maximize satisfaction and long-term results; . Manage crises through communication consultancy. Main Competencies: Communication; Interpersonal relationship; Emotional intelligence; Creativity; Analytical vision; Focus on Result; Leadership;Motivation; Flexibility; Negotiation; Organization; Commitment.

Responsible for the corporate marketing management of five shopping malls in the portfolio: Partage Rio Grande (Rio Grande/RS), Partage Shopping São Gonçalo (São Gonçalo/RJ), Partage Shopping Betim (Betim/MG), Shopping Poços de Caldas (Poços de Caldas /MG), Shopping 3 Américas (Cuiabá/MT)

Main responsibilities: . Development of local strategic and budgetary planning for the marketing department aligned with national guidelines; . Coordination of marketing and communication activities related to team and supplier management, budget and schedule management for the execution of events, institutional, retail and promotional campaigns; . Relationship with internal and external stakeholders, press and crisis management; . Relationship with retailers, prospects, public and private entities to prospect partnerships, develop actions to drive the growth of the enterprise and achieve results; . Monitoring of area KPIs, such as customer flow, enterprise sales, social engagement, customer satisfaction through data analysis and research to develop and guarantee actions that positively impact the enterprise. Main Competencies: . Negotiation; team work; Emotional intelligence; organization; flexibility; technical knowledge; self-motivation; proactivity; capacity for innovation; focus on results.

Main responsibilities: . Coordination of marketing activities related to the production and execution of events, development and execution of campaigns and promotions; . Coordination of internal and external communication activities, press relations and social media; . Service to retailers and customers and SAC monitoring; . Preparation of annual strategic planning; . Annual budget control for the area; . Monitoring of area indicators, such as customer flow, sales, retailer performance and campaign results.

Main responsibilities: . Management and production of content for social networks and the company website; . Press office, relationship with local and regional press and influencers; production of releases, press kits; . Management and production of content for internal communication of the enterprise (internal public, retailers and suppliers); . Preparation of budgets and reports; . Monitoring, guidance and evaluation of the team of service providers; Capture, planning and organization of events and ceremonies.

Main responsibilities: . Direct involvement in the development and execution of the manufacturer's strategic planning, in accordance with the national strategies of the Coca-Cola Brasil, Leão and Heineken system, ensuring correct portfolio communication; . Monitoring and control of budget and suppliers for the execution of events and brand activations, including actions such as conventions and regional fairs, product launches and Christmas Caravan, ensuring the implementation and amplification of brand strategies with consumers and business partners ; . Monitoring and analysis of social responsibility projects developed and supported by the company, such as CVI Social, and initiatives by the Coca–Cola Institute, such as Coletivo Jovem and Semana do Optimismo que Transforma; . Control and prospecting for destinations via incentive laws; Production of training events; Support social institutions participating in social responsibility programs; . Management of the company's social networks, being responsible for both organic content and paid media management; . Responsible for press relations, being the focal point for regional media and influencers; . Monitoring of critical cases involving customers and suppliers, working together with the SAC area.

Production of content and interviews for the commercial report - Special School.

Production of interviews, content and photos for the commercial report - Brands and Business.

Production of interviews and content and photos for the commercial report - Classifieds.

Production of interviews, content and photos for the Casa&Cia commercial report.

Intern at the Press Office of the UFSM Rector's Office. Content production for the social network. Relationship with local and regional press, production of releases. Support in the production and execution of events.

Production of reports for the programs EM Agora and Controle Geral on TV; content production for social media and website.

MBA em Mídias Sociais Digitais