Jinyoung Hong

As an Executive Advisor specializing in the light industry sector, I focus on identifying undervalued companies within the footwear, apparel, and textile industries. My core strength lies in transforming these assets into high-performing businesses through rigorous management analysis and strategic sales & marketing optimization. Investment Focus: Identifying undervalued gems in Footwear, Apparel, and Textile industries. ​Value-up Strategy: Enhancing corporate value through data-driven sales & marketing restructuring. ​Operational Excellence: Comprehensive management analysis to optimize EBITDA and operational workflows. ​Deal Execution: Managing the full investment lifecycle from sourcing to strategic exit.

Leading strategic material sourcing, sales, and supplier development across a wide range of footwear components, including adhesives, PU resins, textiles, synthetics, leather, printing inks, midsoles, insoles, and auxiliaries. Managing end-to-end SCM operations, including vendor selection, qualification, procurement negotiation, cost control, and inventory coordination. Actively involved in company-wide business planning, annual budgeting, and KPI design & tracking aligned with revenue, margin, and operational targets. Driving automation initiatives to improve productivity, optimize line balance and save cost to apply new automotive machinery and chemicals at footwear stock fit and assy lines Providing consulting to factories and vendor partners on production efficiency, cost-saving strategies, and sustainable material transitions (e.g. VOC reduction, solvent-free adhesives, recyclable substrates). Collaborating across functions (R&D, QA, production, purchasing) and aligning with footweae brand HQs to deliver fully approved solutions from lab to mass production. Preparing monthly performance reports, price proposals, and business reviews with both internal and external stakeholders. Key Achievements: Increased annual sales by 20% YoY, expanding into new material categories and sustainable offerings. Delivered 350% gross margin improvement through multi-vendor sourcing, localized procurement, and value-based negotiation. Implemented automated sales & margin tracking system, reducing admin workload and improving decision speed. Led brand onboarding and mass production for Tier 1 vendor group, including full technical approval process.

Led global sales and OEM/ODM development for Adidas-dedicated knitted jacquard (JQD) textiles, stretch woven fabrics, mesh, and synthetic blends. Managed client communication and sample development for Adidas Tier 1 vendors across Vietnam, Indonesia, and China. Developed new functional textile lines tailored to performance footwear applications, including stretch, lightweight, and moisture-wicking properties. Initiated and executed a new business spinoff strategy, establishing an independent division focused on Adidas-exclusive textile programs. Coordinated closely with R&D, dyeing, and knitting teams to meet strict brand quality and lab testing standards. Participated in global trade shows (ISPO, Outdoor Retailer, Lineapelle) to explore trends and onboard new brands. Key Achievements: Successfully converted multiple Tier 1 vendors to Dongjin-exclusive JQD lines, enhancing volume and brand loyalty. Played a leading role in the strategic separation and setup of a dedicated Adidas textile division, improving production lead time and brand response. Expanded sales channels in Vietnam and Indonesia by establishing direct vendor communication and local service models.

Managed global B2B sales and account development for marine engine parts and shipbuilding equipment, targeting clients in Germany, Turkey, USA, and Greece. Led strategic sourcing and pricing negotiation with manufacturers and repair yards, optimizing cost structures and lead time. Provided technical sales support for OEM/aftermarket engine components, including crankshafts, cylinder liners, pumps, and auxiliary systems. Coordinated logistics and export documentation for multi-country project shipments, handling Incoterms, L/Cs, and freight optimization. Built long-term relationships with shipowners, trading companies, and engine service firms, aligning technical needs with commercial goals. Supported market intelligence and entry strategy planning for emerging regions such as Eastern Europe and the Middle East. Key Achievements: Developed new client base in Turkey and Eastern Europe, achieving over 30% YoY export sales growth. Reduced average lead time by 15% through multi-supplier procurement network setup. Strengthened company presence in German and U.S. engine parts markets by customizing technical proposals and securing repeat orders.

Assisted in corporate credit risk assessment and financial statement review for SME loan approvals. Supported documentation, internal compliance checks, and database updates for credit applications

Completed as an exchange student