Daan Simonis

Global Head of Digital and Global Head of Media for PvM Group Marketing. Report to CMO. Lead Digital Marketing and Media team Build a new media team and developed a global media change program for traditional & digital media to strengthen the effectiveness of PvM’s media management and media buying operation. Achieved significant media savings. Lead the Digital Marketing programs (strategy, content and media guidelines) for global Brands such as Mentos, ChupaChups, and Alpenliebe. Have developed multiple international award winning brand campaigns (cannes lion, webby, lovie and W3 awards) with strong business impact. Have insourced Programmatic Ad stack, centrally developed brandwebsites(80+ sites) & analytics infrastructure, leading to increased effeciencies and higher insights. Continuously building the required digital capabilities with global and local marketing teams.

International Digital Marketing Manager at the Corporate Marketing team of PvM. Responsible for Digital Marketing for global Brands (Mentos, Chupa Chups, +) and the Digital Transformation Process within the PvM group. Development of digital marketing campaigns, social media strategy and content development, digital asset management, analytics, ecommerce, internal training.

Global Digital Marketing Manager at the International Marketing Unit Laundry & Homecare Responsible for Global Digital Strategy development and implementation, Global Digital Campaign development and international roll out, Management of Global Webtools such as AdobeCQ5,

Online Media & Marketing Manager Benelux: Responsible for the strategy and implementation of online advertising, media buying and campaign management for all Henkel's consumer brands (e.g. Schwarzkopf, Taft, FA, Syoss, Persil, Dixan, Witte Reus, Pritt, Pattex) in the Netherlands and Belgium. Coordinating digital marketing assest (brandwebsites, fanpages, app) for Henkel's consumer brands. Setting up Henkel's social media strategy and implementing social media monitoring tools.

Manager van de TNT Post Fotoservice Verantwoordelijk voor ontwikkeling en groei van de online fotoservice voor consumenten- en zakelijkmarkt in Nederland. Young Executive Program | Commercial traineeship

Marketing intern at Philips Sonicare BU in Seattle. (Snoqualmie, WA) Support Strategic Marketing team with global market analysis and Word of Mouth Study (thesis).

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