César Santos

Developed and coordinated the execution of Marketing strategy in EMEA through both direct and indirect (channel partners) channels, aligning targets with company priorities. Led team of 20+ people across different marketing functions, including country marketing, channel marketing, events, content, PR, growth and SEO, marketing ops, graphic design and web development. Member of the EMEA leadership team.

Designed and executed effective marketing strategies to support strategic direction and align business plans with organisational objectives and goals in Europe. Member of the European senior management team. Adopt advance approach to sell and promote company’s flagship product globally for growth and business expansion. Plan and lead all marketing campaigns across key vertical markets coordinating all the different players. Develop and lead demand generation strategies. Develop messaging for different verticals and coordinate the creation of content required for field operations and demand generation initiatives. Define the company’s event strategy and coordinate its execution. Direct all aspects of sales enablement programmes internally for sales teams and externally for sales partners.

Re-structured and grew marketing department from three to fifteen members streamlining all operations, including areas of product management and product marketing, demand generation, business development, R&D, communications, channel marketing, and marketing event management. Established and enforced short-term and long-term operational strategies to increase workplace productivity. Scoped, spearheaded, and implemented overall company marketing strategy and business roadmap. Reported directly to Chief Commercial Officer about all operations of marketing and product to drive business progress and market share.

Developed this area of the company to provide customers and sales partners with a single point of contact for quotation requests, order placement and resolution of any sales-related issue. Became member of company´s senior management team, involved in decision making process. Organised and delivered training to customers and sales partners by arranging sessions. Headed international team consists of thirteen members. Developed and maintained pricing models, approved special pricing requests, and was directly involved in contract negotiations.

I successfully managed the participation of the company in numerous EU-funded projects, as well as commercial contracts, always delivering on time, specs and budget. I actively participated in the conception and development of products now openly offered by the EU. - Management and execution on international projects, as well as national projects - Coordination of project teams (up to seven people) - Identification of new business opportunities and proposal writing