Cyril Chan
Chief Digital Channels & Loyalty Manager @ MTR Corporation Limited 香港鐵路有限公司
About
End-to-end digital expert with over 20 years experience from forming digital strategy, marketing technology/digital products implementation, to digital marketing communications, and managing digital products as a business. Proven records of implementing and managing various digital business and projects for banking, transportation, and shopping mall businesses.Manage P&L of digital platforms and loyalty program. Launch marketing campaigns to drive digital and loyalty business. Strong focus on mobile app/website user interface and customer experience, while driving revenue and design system with maximum flexibilities to meet business objectives and speed to market. Strong knowledge in web and mobile technology, trends, and technical implementation.Equipped with online and offline marketing experience, from ATL, CRM, SEO, SEM, Loyalty Program, Social Media to Online/Offline media placement management.
Hong Kong SAR
Hong Kong
Transportation/Trucking/Railroad
Communication, Business Requirements, Web Analytics, Mobile Devices, Internet Banking, E-commerce, Mobile Applications, SEO, Digital Marketing, Web Project Management, Online Marketing, Digital Strategy, Web Applications, Social Media Marketing, Basketball, Interior Design, Banking, Search Engine Optimization (SEO), Google Analytics, SMS Banking
Experience
Chief Digital Channels & Loyalty Manager
MTR Corporation Limited 香港鐵路有限公司
- Lead teams to define and implement digital channels and CRM roadmap, vision and strategies - Owner of MTR digital channels and platforms, including MTR Mobile app, MTR Points loyalty program, and Carbon Wallet green lifestyle loyalty app - Lunched MTR Mobile lifestyle app as product and project owner, run it as a digital business with integrated features across MTR railway, shopping malls, station retail, online store, and advertising businesses. Enabling fully personalized targeted marketing and service communications to MTR customers. - Implemented real-time transportation information and digital ticketing functions on MTR Mobile to help MTR travelers to get around the city
Senior Digital Channels Manager
MTR Corporation Limited 香港鐵路有限公司
Manager - Digital Marketing
MTR Corporation Limited 香港鐵路有限公司
Board Member
Carbon Wallet
Vice President, eBusiness
China Construction Bank (Asia)
- Lead digital marketing team to form strategies, manage and execute digital marketing campaigns, social media, and online media plan for credit card, banking products, travel insurance, and digital channel usage.
Manager, Digital Banking
Standard Chartered
- Lead digital platform team to drive and implement digital channel related enhancements and content delivery, and make effective marketing communications to improve customer engagement and digital channel usage
Assistant Vice President, Digital Banking
Citi
- Lead team to oversee all e-channel content delivery, and deliver digital initiatives on Citibank Hong Kong website, mobile apps, email/SMS marketing and branch digital displays
Education
University of Michigan
Computer Engineering
Cyril Chan's Contact Information
Phone
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