
cyrielle bernard
national key account manager
About
As an experienced and self-motivated Business Development professional, I have more than 12 years of international experience spanning sales, negotiation, marketing, category management, and customer relationships management. Over the last six years, I excelled at working through a complex business models that involved dealing with both direct and indirect clients, across a wide range of business channels, in both public and private sectors.
france
france
consumer goods
key account manager, category manager, negotiation, business development, ooh, food service, retail, luxury goods, sales management, marketing, long term customer relationships, achieving results, data and business analysis, cosmetics, complex business model, merchandising, cross selling, new business development, vente, sales manager, catering
Experience

national key account manager

national key account manager - out of home
cemoi group
http://www.cemoi.fr/en/ Food Service, Cash & Carry, Vending, Convenience

senior key account manager - out of home
mondelēz international

junior key account manager - food service
mondelēz international
* Kraft Foods is one of the world's largest snacks companies with famous brands like Vegemite, Philadelphia, Oreo biscuits, Cadbury. * Food Service - Direct distributors accounts * Public & private sectors - Indirect accounts Healthcare, Education, Army, Business & Industry, Travel and Leisure, Hotels and Restaurants. Key responsibilities : * Direct and indirect accounts within the Food Service channel * Negotiating annual partnership contracts with clients’ key stakeholders in order to define and sign trade agreements: budgets, volume, product mix, promotions, pricing policy, etc. * Driving and managing promotional and trade budget according to customers’ opportunities and challenges. * Fortnightly budget monitoring and reporting of marketing and sales budgets.

corporate partnership developer - business to business
ifag

junior category manager - retail
aoste group
* With a turnover of 760 million € in 2013, The Aoste Group is leading supplier of charcuterie and delicatessen in France and leader on dry ham segment in Europe. Key responsibilities : * Analysing market, customer and shopper data to accurately determine product assortment and merchandising trends relevant for the category I was in charge. * Development of merchandising concept to increase sales within the category, in adherence with marketing strategy and brand standards. * Liaising and collaborating with internal and external designers and communication supplier to create and manufacture displays, sales and merchandising tools. * In charge of preparing and delivering internal category reviews for the sales team to showcase merchandising concepts. * Providing commercial support and strategic assistance to the internal sales team in the development of insight-based promotional plans, which included product updates and regular training.

sales development - business to business
3d emotion
* Created in 2001, 3D Emotion is a creative studio in special effects, 3D motion and movies for advertising, new products, corporate communication, films and entertainment. * Building a portfolio of clients and conducting a business development: Interpol, Air Liquide, Scotts, Plastic Omnium… * Phoning, mailing, meeting, prospecting, business meetings

consultant
skye gilligan consulting
A boutique marketing agency in Perth, Western Australia, we bring clarity, consistency, and stronger impact to shareholder and customer communications, policy frameworks and sales strategies. Since 2012, Skye Gilligan Consulting has been working with local and global companies to support the development of iconic brands and compelling communications. Skye Gilligan Consulting specialise in communications for businesses offering technical services and product. Our client base includes successful organisations in the asset integrity management, construction, two way radio, cloud technologies, mining, oil and gas services sectors.
Education
university of sydney
english
marketing
Activities and Societies: 2005-2006 : Secretary General of IFAG Students Association (250 members): responsibilities included organising key events, sourcing sponsorship, press relations…etc
sciences - u university
marketing
cyrielle bernard's Contact Information
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