Cyrena Robinson

As Executive Director of Talent & Operations, I lead Excel Personnel’s strategic recruitment initiatives and day-to-day business operations across our Kamloops, Prince George, and Kelowna divisions. My role blends leadership, client relations, and operational excellence — ensuring every placement and partnership reflects our commitment to integrity, professionalism, and exceptional service. Key responsibilities include: • Overseeing full-cycle recruitment for permanent, temporary, and executive-level roles across diverse industries. • Developing and maintaining strong client partnerships, providing consultative support on hiring strategies, compensation, and retention. • Leading our internal team, fostering professional growth, and ensuring alignment with Excel’s mission and performance goals. • Managing agency operations including marketing, communications, and business development initiatives. • Designing and implementing process improvements to enhance efficiency, candidate experience, and overall service delivery. • Representing Excel Personnel at community events, job fairs, and industry conferences across British Columbia. Notable achievements: • Recipient of the 2025 ACSESS Genesis Award, recognizing excellence and early leadership in Canada’s staffing and recruitment industry. • Spearheaded Excel’s recognition as a Living Wage Employer in BC. • Introduced HireBot, an AI-powered chatbot enhancing candidate engagement. • Leading monthly free workshops for job seekers and employers, offering practical guidance on hiring strategies, job search success, and workforce development.

Helping job seekers gain clarity, confidence, and interviews through practical, recruiter-led career resources and training. Creator of the Resume Reality Check and the Confident Candidate Toolkit.

Successfully led marketing campaigns and maintained a productive team by ensuring smooth operations. Directed daily team huddles for collaboration and alignment on goals. Conducted weekly one-on-one meetings with Account Managers and Media Buyers to set targets and analyze Facebook campaign and funnel statistics. Updated the agency KPI tracking system every Monday with the latest stats. Monitored timelines and KPIs to ensure client campaigns achieved desired results. Oversaw internal and external Slack channels to maintain efficient communication. Ensured client reports and communications met agency standards. Played a key role in team growth by training new members and guiding clients through the onboarding process. Provided the CEO with weekly snapshots of client accounts and collaborated on strategy improvements. Managed Asana boards and processes, streamlined workflows, and improved communication and data-driven approaches. Coordinated the agency calendar, including meetings and team time-off requests. Handled client onboarding and offboarding, updated and created SOPs and processes for best practices. Contributed to the agency's digital marketing strategy by predicting budgets and mapping out effective funnels for lasting results.

Event coordination company in Windsor, ON that organizes fundraising events on behalf of local non profit organizations & charities. www.facebook.com/BluePinSocialEvents

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