cynthia sterling

creative director

About

In 2019 I joined forces with Affinity Creative Group, becoming Creative Director for this exceptional team of branding and packaging design experts. Together we continue to build stand-out brands for leading wine, spirits and food producers. We partner with marketing professionals and brand owners around the world to develop strategy, naming, brand story and packaging design that grabs attention and engages consumers. Our deep industry experience allows insights our clients find invaluable. Specialties: new product development, strategic brand design, packaging design, brand identity, naming, brand story development.

Country

united states

City

napa

Industry

graphic design

Skill

graphic design, packaging, brand development, logo design, corporate identity, branding and identity, creative direction, art direction, brand architecture, corporate branding, brochures, layout, graphics, concept development, typography, creative strategy, pre press, design strategy, wine labels, catalogs, pos, package design, brand design strategy, beer, packaging design, food, product naming, spirits, wine branding, spirits branding

Experience

designer

colonna farrell design

1985-1 - 1987-1 · 2 yrs 1 mo

Designed branding and packaging for wine, spirits and specialty food clients including Hiram Walker, Beringer, Clos du Bois, Chandon and Crystal Geyser.

senior design director

colonna farrell design

1985-1 - 1997-1 · 12 yrs 1 mo

Directed and created branding and packaging for wine, spirits and specialty food clients including Hiram Walker, Beringer, Clos du Bois, Chandon and Crystal Geyser. Managed a team of 10 designers, project managers and production artists to help transform wine branding and packaging from an aesthetic exercise to a strategic discipline over my 12 year tenure. Firm is now known as CF Napa.

creative director

affinity creative group

2019-2 - Present · 7 yrs 8 mos

owner and creative director

sterling creativeworks

1997-12 - Present · 28 yrs 10 mos

I am the creative lead for a team of exceptional creatives and project managers. Together we help marketers and brand owners create emotionally engaging brand design. Our specialties are branding, packaging and marketing materials for wine, spirits, beer, specialty foods and beverages. As Creative Director, I shepherd each project through the strategy and design process. Working directly with our client, I delve deep to make sure we understand the brand's positioning, objectives and competitive set before the creative work begins. Throughout the design development process, I ensure creative solutions are measured against strategic objectives for the brand. And, my creative passion is balanced with respect for my clients ideas, budgets, and timelines.