Cynthia Reddyar

• Developed and executed communication strategies for Novartis’ Digital Health Platform, Medical Governance and other business units to strengthen engagement and brand presenc • Partnered with cross-functional teams to roll out communication programs and support product launches with clear and consistent messaging • Managed crisis communication and coordinated employee town halls and workshops to promote transparency and alignment across teams

• Recognised with awards including Operations Excellence Award, Leadership and Excellence Award and Presidents Award for significant contributions and leadership in Communications • Enhanced brand visibility and awareness by partnering with Talent Acquisition on key employer branding initiatives • Streamlined branding and merchandising processes, ensuring consistency and adherence to brand standards • Worked closely with leadership to shape communication strategy for major corporate announcements and initiatives • Led branding for employee town halls and annual events, strengthening engagement and organisational alignment • Contributed to the Crisis Management Team and coordinated visits from senior delegates and leadership teams • Planned festive, cultural and theme based engagement activities supporting talent attraction and retention • Developed effective marketing collateral and executive messaging while introducing new ways to increase communication touchpoints with business leaders and employees

• Set up and managed the complete Communications function including external, internal and marketing communications and branding • Revamped the channel logo and executed a large scale outdoor campaign ensuring consistent brand application • Managed media activities, boosting TRPs through strong coverage and delivering promotional initiatives for key program launches • Conceptualised and executed branding for the annual Cinemaa Awards 2008, engaging the Telugu film industry and elevating brand visibility • Drove internal branding initiatives, strengthened employee belongingness and organised events and town halls

• Developed and executed communication strategies to strengthen the airport’s reputation and visibility • Managed media relations, brand strategy, marketing communications, internal communications and event management initiatives • Organised press conferences, media briefings and familiarisation programs to position the airport in new markets • Led brand perception surveys and internal communication initiatives to enhance employee engagement • Supported investor relations communication and managed content for newsletters and in house magazines

• Managed internal and external communications including press releases, corporate announcements and executive messaging • Delivered internal communication programs that reinforced brand and values while coordinating with press, media, government and advertising agencies • Organised events to enhance vibrancy in the IT Park including special events, political visits, inaugurations and dignitary visits

• Organized Press Conferences and seminars • Managed client interactions and supported new business development

• Developed new ideas, concepts and promotional supplements to enhance readership • Generated additional revenue through targeted initiatives and client engagement • Built strong relationships with advertising agencies and key clients