cynthia habchi

* Organized the portfolio, created the communication tools and sales talk for marketing purposes * Created product slogans * Communicated to various audiences – internal and external – the competitive advantages of assistance products * Served as the client relationship officer for international partners * Coordinated with various teams within the business to create comprehensive reports

* Serviced clients in building their brands through creative communication * Built own organization’s image through strong relationships with external business partners and suppliers * Created effective promotional communication in line with the market requirement

* Achieved strong positioning through building, analyzing and fulfilling customer survey * Networked with clients to strengthen company image and build sustainable relationships * Launched company newsletter as a tool for brand building and awareness * Completed the first employee satisfaction assessment for the HR department

* Ensured premium market positioning that was in line with the regional marketing plan * Communicated with principal office on marketing events and activities * Led marketing events in parallel with the regional TV campaigns set by the principal company * Interviewed, selected and trained sampling representatives * Coached external partners on proper communication with the public * Conducted product training and directed merchandisers on best practices for visibility in primary, secondary and promotional displays * Maximized on the marketing budget which covers primary displays, secondary displays, promotions and annual sampling campaigns * Ensured proper implementation of consumer promotions and festivals which included booking of space, working with merchandisers on planograms, coordinating with co-packers for in time delivery and executing sampling activities * Built on SKU rationalization in order to optimize on shelf space and proper product availability * Regular market visits to control proper visibility and presence in the market

* Develop the overall marketing strategy which includes product positioning, monitoring performance and evaluating potential growth per product * Responsible for the marketing budget to create and implement all activities including innovative marketing tools, promotions, visibility, and event management * Design new products and improve current products in order to have a diversified product portfolio that differentiates the company from the competition * Conduct regular market research in order to remain updated on competitive activities and to evaluate our own market presence * Provide a proactive approach to problem solving and corrective actions * Enhance client convenience through opening new branches and developing customer care services * Ensure smooth transition and launch of new brand * Create internal marketing procedures and processes * Conduct training to the marketing team to ensure up to date brand management skills * Manage and oversee the work of marketing coordinators (graphic design, supplier relations and preparation of reports)

* Executed annual Ramadan promotion across 9 countries including identifying, negotiating and coordinating with co-packers; working with graphic designers to create artwork for POS material; overlooking printing material, and ensuring that supply chain department delivered goods in time * Monitored brand performance by analyzing retail audits and usage & attitude reports * Led research for development of marketing plan for the re launch of a new business acquisition * Worked with creative designers for structuring the corporate website * In depth market analysis by means of field work including trade and retail visits

* Responsible for private label business which grew from $ 10 to $14 million since 2006 * Independently identified new clients and entered new markets such as Hong Kong, Italy and Germany * Lead the company’s bid for Carrefour Middle East private label and won the tender * Exceeded expectations of service for clients like Heinz, Libby’s and Delmonte * Developed brand based strategy and optimized client portfolio * Structured pricing for clients * Coordinated cross functional teams to ensure efficient order execution * Oversee of brand development for client products * Additionally retained responsibility for previous role as marketing coordinator in Lebanon

* Reinforced brand equity by aligning market strategy with brand strategy * Ensured customer loyalty by creating effective marketing activities * Realized sales growth of 10% annually for 3 consecutive years * Surpassed budget by 10% in 2006 * Trained Distributor’s sales team and merchandisers on product offering, visibility and marketing strategies * Increased weighted distribution in the market * Maintained brand image by keeping with market trends and insights