Cynthia C.

China Associate Director of Ecommerce @ FERRAGAMO

About

E-commerce Executive with 15 Years of ExpertiseHighly skilled e-commerce specialist boasting over a decade of dedicated experience in China, specializing in international brands within the fashion, sports and luxury sectors. Proven track record in orchestrating successful online sales and operations, adept at steering CRM initiatives, managing buying and merchandising, executing digital marketing strategies, and optimizing user experiences across diverse omni-channels and platforms.Recognized for proficiency in trend analysis for stores and channels, spanning the 0-1 and 1-10 spectrum. Adept at data analysis, vendor management, orchestrating seamless product launches, creative writing, visual merchandising, customer services, and logistics.Seeking to leverage a rich skill set in a dynamic role to contribute to business management, and poised to bring a unique perspective to the table.

Country

China

City

Shanghai

Industry

Luxury Goods & Jewelry

Skill

Business Strategy, Team Leadership, Sales, Performance Marketing, Content Marketing, Fashion Buying, Merchandising, Customer Relationship Management (CRM), User Experience Design (UED), Communication, Online Business Management, E-commerce, Marketing Strategy, Digital Marketing, Social Media, English, Market Research, Public Relations, Social Media Marketing, Digital Media

Experience

China Associate Director of Ecommerce

FERRAGAMO

2024-8 - Present · 2 yrs 2 mos

Head Of Ecommerce

Thom Browne, Inc.

2022-3 - 2024-8 · 2 yrs 6 mos

中国上海市

Dynamically lead and oversee end-to-end operations of the 0-1 , 1-10 phase for online channels in China, encompassing product management, sales strategies, and warehouse logistics. Leverage a comprehensive skill set to drive business growth, ensuring seamless integration and optimization across the entire e-commerce spectrum.