Cynthia C.

VP of Global Advertising Business @ SHAREit Group

About

Strategic Senior Executive with over 17 years of expertise in driving global AdTech and mobileinternet growth. Possess an exceptional '0-to-1' and ‘1 to 100’ scale up entrepreneurial record. Aspecialized leader in P&L management, market entry (GTM), and programmatic advertising, with a high-caliber professional background. Distinguished by a proven ability to navigate complex cross-industry landscapes with high professional stability. Expert at aligning international corporate vision with high-performance local execution.

Country

China

City

Beijing

Industry

Marketing & Advertising

Skill

Mediation, Ad Tech, International Marketing, Global Alliance Management, Business Development, Business Strategy, Programmatic Advertising, International Sales, Channel Strategy, Company Operations, Online Advertising, Strategic Partnerships, English as a Second Language (ESL), 团队领导力, 出海广告, 互联网广告, 海外业务, 团队管理, 战略合作伙伴关系, 销售管理

Experience

VP of Global Advertising Business

SHAREit Group

2022-8 - Present · 4 yrs 2 mos

北京市, 中国

• Spearheaded full end-to-end ownership of the company’s overseas advertising commercialization business, holding complete P&L accountability and driving scalable revenue growth across direct clients, ad networks, and programmatic platforms. • Orchestrated cross-functional collaboration between sales, solution and operations teams to build a closed-loop lifecycle management system for ad campaigns, covering client onboarding, campaign delivery, and post-launch performance optimization.

Head of China Go Global team

SHAREit Group

2020-8 - 2022-8 · 2 yrs 1 mo

• 0 to 1 Established the Go to Market standardized operational frameworks for cross-border ad execution, reducing delivery lead times and improving overall campaign ROI for key clients. • Sucussefully led the strategic sales team scaled the overseas ad business in 14x annual revenue growth within 2 years, by diversifying channel partnerships and refining monetization strategies for high-growth markets.

Director of Business Development

Tencent

2017-8 - 2020-8 · 3 yrs 1 mo

北京市, 中国

• Oversaw end-to-end ad placement and monetization for Tencent’s advertising alliance, specializing in SDK mediation、programmatic ad operations and ad network ecosystem management. • Spearheaded upstream/downstream partnership expansion across the mobile app ecosystem, cultivating a robust network of C-level industry stakeholders and top-tier internet advertisers. • Drove increase in alliance ad revenue by optimizing channel mix, launching data-driven programmatic solutions, and refining traffic monetization strategies for partner apps. • Built scalable channel management frameworks that enhanced partner retention and streamlined the end-to-end ad delivery workflow for 1000+ publisher partners.

Business Development Manager

Criteo

2016-3 - 2017-6 · 1 yr 4 mos

Beijing China

• Managed full-lifecycle ad campaigns for leading global e-commerce advertisers, leveraging programmatic advertising and retargeting solutions to drive precision user targeting and conversion. • Designed and executed audience segmentation and retargeting strategies, delivering high GMV for key clients by optimizing ad delivery algorithms and user journey mapping. • Expanded Criteo’s partner footprint in APAC by onboarding new publisher channels, driving increase in regional ad spend over 2 years. • Served as the primary strategic liaison for top-tier e-commerce clients, conducting data-driven performance reviews and providing actionable recommendations to maximize advertising ROI.