Cynia Barnwell

Lead the creative vision, strategic launch, and ongoing production of More & More, a career and lifestyle podcast hosted by Apple Executive Tesha Williams-Flynn. The show challenges the "single-label" narrative, exploring the multifaceted identities of high-achieving women in business, sports, and media. Strategy: Defined the show’s unique value proposition and brand voice in the competitive career/lifestyle category. Production: Scriptwriting, and guest management for high-profile interviews (Media personalities, Tech founders, Authors). Creative: Directing visual assets, social media content, and marketing copy to drive audience acquisition and brand loyalty. Partnerships: Developing pitch materials and strategies for brand sponsorships and guest acquisition.

Architected the consumer brand narrative that transformed a clinical treatment into a cultural phenomenon. Led cross-functional teams to deliver full-funnel campaigns driving record-breaking patient adoption and retention. Translating complex clinical data into accessible, emotionally resonant storytelling for diverse audiences.

Conceptualized and launched the 6-season, multi-platform music news franchise that restored MTV as the definitive home for artist discovery. This unified the fragmented music landscape, giving artists a single, high-visibility destination to connect live with fans. Reversed the "cord-cutter" exodus by building a format that bridged linear prestige with digital speed. The show became a reliable cultural hub for Millennials, Gen Z, and Gen Alpha, driving significant increases in viewership and engagement across platforms. Designed content specifically for the "feed," ensuring every broadcast segment generated bite-sized, shareable assets that drove earned media and kept MTV trending on Twitter/X and TikTok. Successfully "put the 'M' back in MTV," moving the brand from legacy nostalgia to a real-time cultural participant, securing exclusive performances and interviews with top-tier global talent.

Enhanced the reach and relevance of a legacy brand via comprehensive marketing strategies across various channels, including social media, paid media, SEO/SEM, and traditional advertising Oversaw the creation of award-winning creative assets that effectively communicated brand messages and resonated with target audiences Led a team of 20+ creative professionals, ensuring brand consistency and exceeding client expectations

Employed creative strategy and brand identity to address everchanging market needs for a $2.2 billion brand Spearheaded integrated marketing tactics to deliver a seamless, customer-centric experience

Responsible for the creative strategy and direction of a multi-million dollar piece of business with 3 content streams and 6 key stakeholders/audiences Defined critical success factors, drivers/barriers, and human insights which were used to execute creative tactics across digital and print