Craig W.

● Solely responsible for growing advertising spend +574% over 8 years ● Optimized campaigns to maximize revenue and room nights for my advertising partners, growing +242% and +182% respectively over 8 years, creating a win-win for Hawaii hotels and Expedia Group ● Frequently work with, present to, and negotiate with hotel leadership including hotel owners, general managers, corporate/property directors of revenue and sales & marketing to drive hotel RevPAR ● Consistently mentored and trained new hires to be successful Business Development Managers and Market Managers

● Revenue managed a portfolio of 300+ Expedia properties on the island of Kauai ● Grew Expedia Group’s room night market share on Kauai by 39% between 2015-2018 ● Analyzed data points and presented market insights to hotel partners to provide expert revenue management recommendations and optimize marketing opportunities for their hotels ● Initiated, developed, and maintained mutually beneficial relationships with hotel partners to maximize revenue and room night production ● Negotiated and acquired new hotel supply to add to Expedia Group’s marketplace platform

● Assumed all DORM duties in the absence of a DORM for 5 months, in addition to continuing my existing duties as Revenue & Reservations Manager, with forecast accuracy of < 3% variance ● Led weekly RevMax meetings with General Manager and Director of Finance to provide recommendations on pace, forecast, risk, and yielding opportunities of a 346-villa resort property ● Expertly applied a combination of market knowledge with current and historical trends plus future probability to maximize yield and RevPAR ● Partnered with Sales team and evaluated leads based on potential room revenue and F&B spend, provided group rates, created group blocks in PMS, and managed group inventory and cut off dates ● Created and solidified relationships with travel partners (OTA market managers, tour operators, and traditional wholesalers); managed rates across multiple distribution channels to ensure rate competitiveness and protect against Best Rate Guarantee claims ● Built new & creative promotions to drive incremental revenue and shift market share

*F&B Outlet Manager - dual role on Task Force during this period ● Managed all operations departments of a 394-room beachfront resort hotel (Front Office, Housekeeping, Engineering, and Food & Beverage) ● Led 200 associates under a collective bargaining agreement ● As a certified Property Service Culture Trainer, facilitated trainings property-wide on guest service, brand standards, new hire training, and new initiatives ● Certified Six Sigma Green Belt ● Conducted an analysis on overtime pay and saved Housekeeping $10,000/month with no impact to guest service

● Hired to manage the property through an $18 million renovation, reopening and rebranding project ● Led 30 associates under a collective bargaining agreement across Front Desk, Reservations, PBX, Bell Desk, and Valet Operations ● 2011 Starwood Preferred Guest (Loyalty Program) Champion – Finished enrollment goal at 140% to plan ● As a certified Property Service Culture Trainer, facilitated trainings property-wide on guest service, brand standards, new hire training, and new initiatives

● Provided exceptional guest service at the Front Desk of a 1,636-room oceanfront resort hotel ● Part of the team hired to showcase the massive $188 million renovation of the property ● Checked guests in/out, created/modified guest reservations, blocked rooms, posted and settled payments, balanced a house bank, and promoted enrollment in the SPG loyalty program ● Utilized upsell techniques to maximize revenue and generate higher ADRs ● Temporarily served as Japanese Guest Services Assistant Manager and back-up Night Clerk Supervisor