CV Prabhu
Head - Sales & Distribution @ WayCool Foods
About
I believe in continuous learning, embracing new challenges, adapting well to new environments, meeting & connecting with new people & forming winning partnerships. A dynamic professional with 20+ years Sales, Business Development, Key Account Management, Customer Service and Channel Management in various industries. Proficient in development of business plans, policies, & procedures and assisting Management in giving direction to business; forte in streamlining operations and improving bottom-line; developing solutions and directing resources for the accomplishment of strategic goals. Pro-active Leader & Planner with focus on Successful Execution, Account Management, Competitor & Market Analysis, Team Management & Targeted Marketing & Sales.
India
Mumbai
Food & Beverages
Forecasting, Inventory Management, Procurement, Pricing, Channel Management, New Business Development, Negotiation, Team Management, Supply Chain Management, Key Account Management, Sales Management, Budgeting, Change Management, Promotions, Category Management, CRM, Management
Experience

Head - Modern Trade
Mumbai
Account Management : Joint Business Planning, TOT Finalization, Listing of New Products & SKUs, Vendor Mapping, Planning & Designing Promos, Promotions : Budgeting, Planning, Managing Promoters & Merchandizers, Hiring & Supervising Promotion Agencies Handled General, Modern Trade, HoReCa, CSD & Govt. Institutional Sales

Commodity Management & International Trading
Dhara Vegetable Oil & Foods Co. Ltd.
Purchase of Edible Oils & Oilseeds from open market and from Unions/Federations Risk monitoring in Oilseeds & Edible Oil procurement, storage & trading/processing Execution of service agreements with participating Unions/Federations for both sourcing & processing Collating market intelligence reports on market trends in commodity markets both domestic & international Achievements Due to good forecasting we rationalized inventory carrying levels and ensured profitable business in trading operations Dissuaded member Unions/Federations from cost plus pricing and changed them over to market pricing, thereby encashing on market trends through proper timing of purchases Ensured optimum utilization of crushing and refining capacities, resulting in huge cost savings

Manager (Sales & Marketing)
Maharashtra Co-op. Oilseeds Growers Federation Ltd.
Introduced the most innovative, low-cost loose oil vending system in 1,000 retail outlets in various districts of Maharashtra. Created successful tie-up with Milk Co-ops for sale of MAHAFED SUPAAK brand of edible oils through their networks and through the milk procurement channel Appointed Distributors throughout the project areas Implemented rigorous local promotions to popularize the Edible Oil vending system and to popularize the concept / brand Co-ordinated day-to-day purchase & sale operations with edible oil brokers / dealers, buyers & sellers and Bulk Oil transporters for both purchase and sale of oils in loose/bulk Identified business opportunities on an all India basis and converted these into successful orders for Loose/Bulk & Packed Edible Oils & De-Oiled Cakes Achievements The volumes sold rose from zero to 800 MTs in flat three months Project appreciated by management of NDDB and sought to replicate the model across other Unions/Federations

Dy. Manager (Commodity Management & Market Operations)
Import of Edible Oils in the Southern Sea Ports under Operation Golden Flow & Dairy Products under Under Operation Flood Coordinate with C&F Agents, Storage Installations, Surveyors & Transporters relating to Imported Edible Oils & Dairy Products Sale of edible oil & dairy products sale/marketing in the Southern Region Coordination with Edible Oil Brokers, Millers, Resellers with regard to purchase / sale of Indigenous edible oils & Oilseeds in Bulk under GOI sponsored Market Intervention Operation Assist Head Office in designing, developing and implementing systems for collection, collation and analysis of data / information on prices / demand of oilseeds and edible oils in external / internal markets on a continuous basis. Handled operations under the Pooling scheme operated for various Milk Unions for grid like operations in stablizing availability & usage of Milk Powder Import clearances & Monetization of Woodpulp for the Tree Growers Cooperative Project

MIS Asst.
Bengaluru Area, India
Worked as Assistant in the Management Accounts Group, responsible for the collection / collation of all data related to the different Product Centres / Branches / Manufacturing Units for the Management Committee and preparation of all necessary MIS for Unilever plc, London. Preparation of Annual Estimates (AE) and Long Term Plan (LTP) for the different product centres likes Foods & Fats, Beverages, Dairy Products & Exports. Monitor the AE & LTP with actual performance results declared by the different Product Centres Assist in the implementation of Working Capital Cost Control alongwith the Banking Department Vetting of Capital Proposals raised by different manufacturing units for expansion / upgradation of facilities Obtain feedback on the Cost Effectiveness Programme implemented in the Units / Branches and prepare necessary reports for feedback to the management
CV Prabhu's Contact Information
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