Cristina Velasco Guisado
Growth Manager @ HolaCamp
About
Performance marketing manager with over a decade of experience driving eCommerce growth across fashion, beauty-pharma & Teach sectors. Proven expertise in crafting data-driven strategies, optimizing paid media campaigns, and achieving measurable results. Skilled at leveraging platforms like Google Ads, META, TikTok, Pinterest and Snapchat to boost ROAS, with a passion for scaling strategies that enhance brand visibility and profitability for B2C/B2B companies.
Spain
Torredembarra
Marketing & Advertising
Estrategia de búsqueda de pago, Estrategias de crecimiento, Conversion Optimization, Social Media Marketing, Multicultural Team Leadership, Facebook Marketing, E-commerce Optimization, E-Commerce Consulting, Performance Marketing, Online Marketing, Marketing Strategy, Optimización en buscadores, Google Analytics, Marketing en motores de búsqueda, Marketing digital, Google Adwords, Comercio electrónico, Marketing por correo electrónico, Publicidad en Internet, Reporting & Analysis
Experience
Growth Manager
HolaCamp
Barcelona, Cataluña, España
- Definición y ejecución de estrategias de crecimiento end-to-end - Gestión y optimización de canales de adquisición - Análisis de datos y toma de decisiones basada en métricas - Diseño y ejecución de experimentación continua (A/B testing) - Optimización del customer journey y la experiencia de usuario - Definición y seguimiento de KPIs clave de negocio - Implementación de automatizaciones y herramientas de Growth - Coordinación de equipos multidisciplinares
Digital Marketing Manager
Adsmurai
Barcelona, Cataluña, España
- Developed and executed paid media strategies for all Inditex brands in non-EU/US markets, including Zara, Massimo Dutti, Bershka, Oysho, Lefties, Pull&Bear, Stradivarius & Zara Home. - Managed paid campaigns across all SMM & SEM. - Conducted market research using SEMrush, SimilarWeb, and Ads Libraries. - Coordinated mobile app (both META & ASA) and store traffic campaigns. - Utilized agile methodologies with tools like Jira, Asana, & Basecamp.
Digital Marketing Manager- E-commerce Specialised
Factoría de Proyectos
Barcelona y alrededores, España
- Managed paid campaigns for clients in pharma, beauty, fashion, and tech industries. - Developed email marketing strategies and automated workflows using Mailchimp and ActiveCampaign.
Digital Marketing Manager
Proactiv Entertainment
Barcelona y alrededores, España
- Executed paid media campaigns for clients like Disney, Peppa Pig, and Scooby-Doo. - Optimized SEO and user experience, including a website redesign. - Designed email marketing campaigns and improved CRM systems.
Head of Digital & Performance
Fashion Pills Clothes SL
Barcelona
- Optimized performance marketing efforts across Google Ads, META, and emerging platforms. - Monitored analytics and implemented automation tools.
Search Account Manager Barcelona
GroupM
Barcelona
PPC (SEM/ GDN) to Danone - Managed PPC campaigns for Danone, delivering strategic insights and budget proposals.
SEO/SEM Specialist
Strategy Internet Marketing
UK
- Set up and managed AdWords and Bing campaigns. - Conducted SEO audits, keyword research, and competition analysis.
Senior Account Manager
Nadark Esdeveniments
- Directed digital and offline media strategies for clients like Renault and Government of Catalonia. - Managing the internal & external team
Education
Universitat de Barcelona
Comunication, Marketing & PR in big Business
Cristina Velasco Guisado's Contact Information
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