joel nicholson

founder and director

About

Joel is a data and technology crusader who has a passion to grow deep customer relationships at scale. The speed of change and the convergence of data and technology has an enormous influence on the way we all live. The ability to harness and leverage both these forces to empower marketers towards customer centricity is what excites him. Joel has been leading the customer relationships at scale company, Marketsoft, for the past 12 years across commercial organisations including the big four banks, publishers, retailers, and in recent years a focus on For Purpose organisations. Joel was instrumental in launching Australia’s first donor centric data collaborative in late 2014, called LemonTree, with a vision to create sustainable fundraising practices through collaborative thinking, technology, data, and by ultimately putting the donor first.

Country

australia

City

sydney

Industry

fund-raising

Skill

direct marketing, segmentation, marketing, digital marketing, management, b2b, analytics, online marketing, strategy, online advertising, crm, database marketing, multi channel marketing, ppc, business planning, data analysis, campaign management, e commerce, lead generation, customer acquisition, customer relationship management

Experience

co-founder and director

bridgeview care

2018-3 - Present · 8 yrs 7 mos

Sustainably resourced aged and disability care.

analyst and programmer

marketsoft

1996-10 - 2004-7 · 7 yrs 10 mos

founder and director

lemontree fundraising

2014-8 - Present · 12 yrs 2 mos

Growing sustainable fundraising in Australia

executive chairman

marketsoft

2016-12 - Present · 9 yrs 10 mos

Marketsoft is an agile marketing services company who work with and help many Australian and Global brands leverage one of their most important assets; Their customers. Drawing on our experience we believe in a marketing strategy which helps generate real and long lasting customer connections. We help our customers use data better to improve return on marketing investment, gain competitive advantage and most importantly make marketing customer-centric.

managing director

marketsoft

2004-7 - 2016-12 · 12 yrs 6 mos

Marketsoft helps businesses unlock the value of their data, to identify who their best customers are, how to increase their engagement, and how to find more just like them in the marketplace. We are an Australian-owned data services company that works with organisations across numerous industries. The LemonTree data cooperative is an exciting new initiative in collaboration with charity organisations.