CUPƧ J.

Campaign Management • % of campaigns executed vs. planned: 100% • Timeliness in briefs and deliverables: 100% • % of interdepartmental requests managed without error: >95% • Daily updates in tools (e.g., Monday, Google Docs): 100% • % of campaigns with KPIs met: >85%
 Podcast “Las Travesías del Sabor” • Coordination of confirmed guests with monthly schedule: 100% • Script/storyboard sent at least 1 week in advance: 100% • Coordination of necessary products, supplies, and accessories: 100% • Compliance with recording and publishing schedule: 100% • Follow-up on feedback and metrics from previous episode: >85%
 Product Launch Campaigns • Launches executed according to campaign timeline: 100% • Campaign brief delivered and approved on time: 100% • Coordination with production/logistics team to ensure product availability: 100% • Launch content checklist completed without errors: 100% • Post-launch campaign plan optimization (based on KPIs): within 5 days after launch I've been involved in several stages of Etrusca's ECOMMERCE project since the beginning: from software evaluation, consideration, packing & packaging development, product selection & photography, launching, etc; to Ads development in a joyful and collaborative process with Contact Center, Sales, Community, Warehouse and Marketing manager to fulfill customer needs.

Designer and Photographer. Etrusca Company imports and produce coffee shop supplies and represents SCAA and SCAE agency´s for National Barista Competitions. It develops specialized business training for entrepreneurs in the Beverage's and Food industry. I've developed content for Ad's distributed by onLine and Printed channels: Branding, Catalog's, Recipe Cards, Posters, Shirts, Aprons, stands for National Coffee Fairs, Barista Competitions and Diplomas.

Inclusive Project (Family business) that increases photosyntesis in plants and increases quantity / quality in agricultural produce.

Interior Designer, Visual Merchandiser and Concept Developer in architectural and commercial projects like Shops, Fashion Boutiques, Restaurants and Local Bars. Printed and Online Advertising for different customers and private institutions as a Freelance Designer Personal Project in different projects.

Local newspaper were i found deep expertise and profitable skills in Editorial Design and Print Media.

As a part of the creative team, i was in charge for some CINÉPOLIS online advertising proyects and User Interface design.

Packing and Packaging prototypes development for Export trade. Printed and On-Line advertising.

Diploma de Especialización en Innovación y Gestión de Proyectos & Business English Program Certificate

A practical approach to detect opportunities and optimize the positioning of the website.

“Estrategia Digital; Disrupción social y futuros de audiencias; COMMS Planning” por Sebastián Codeseira, Co-Founder futures.lat y LALA/SP; Strategy Academic Director at M.AD School // “Efectividad” por Natalia Berrio, Head Planning Leo Burnett Mexico // “Insights” por Angela Rocca, VP Planning RGA Buenos Aires. // Efectividad por Natalia Berrio, Head Strategy Leo Burnett Mexico // “Liderando Estrategia” por Alejandro Oszust, VP Planning Connil Saatchi LA // “Identificando el Problema” por Sergio Sanchez, Head Strategy Edelman LATAM & MEXICO.

Strengthen leadership, management and strategic abilities in steering organizations; By Kristen Mirek, Martin Lindstrom and Philip Kotler.

Cutting-edge business techniques and the newest trends for marketers; By Marshal Goldsmith, Howard Behar, Guy Kawasaki, Brian Tracy, Neil Patel and Daniel Goleman.

“Ideas First” por David Arafat // “Witty Thinking; Strategic Thinking” por Emmanuel Rocha “Ideas presentation, Storytelling & SCRIPT; Short Story” por Silvia Lona // “Story Telling; Ideas Presentation” por Alfonso Betancourt, Tigre de Mar // “Impacto Visual” por Álvaro Fernández Mendy.

Creativity Reebot Diploma, By Benjamín Pedrero from DDB agency.

Graphic Communication with Web & Media major.

Ilustration and Stamping techniques.

Typographic Design subject, by Gabriel Martínez Meave (Kimera´s Design Studio Director, in México city).