Cù Phước Thọ

About HNDRD HNDRD is a performance badminton brand created by Sunlight Sports, based in Singapore. Since 2009, Sunlight Sports has been the exclusive distributor for Li-Ning and is one of the largest international Li-Ning badminton distributors, with a track record of building Li-Ning into a strong number two brand across its markets. Alongside distribution, we have also handled product production and development under licence with Li-Ning. So HNDRD is not a start-up with no pedigree — it is built on more than 15 years of experience in manufacturing and distributing badminton equipment. Today, HNDRD sells over 100,000 pairs of badminton shoes, more than 200,000 rackets, and almost 250,000 strings every month worldwide. We launched HNDRD first in Indonesia, then in India. Today the brand is present across a growing list of markets — Malaysia, Thailand, Indonesia, India, USA, all of Europe, Canada, Bangladesh, and now Vietnam.