Derek Cummins

Managing Director, Australia @ medion GmbH

About

Commercially astute leader with track record of driving profitable challenger brand growth. I combine a laser sharp focus on leveraging insights to define opportunities/problems with the tenacity needed to execute operationally. I thrive in multi-dimensional roles with broad remits and my career has been punctuated by roles with transformational mandates. Setting up the right structure and nurturing talent to create high performing teams along with building strategic win-win business partnerships have been cornerstone priorities for me throughout my career. Key Competencies: - Strategic partnerships - Business strategy and delivery - P&L ownership - Creating compelling product and customer value propositions - Product, pricing and yield management - Customer retention, lifecycle management & CRM - Customer experience and service delivery - Market research and segmentation - Customer insights and analytics - Sales operations management - General business management

Country

Australia

City

Greater Sydney Area

Industry

Telecommunications

Skill

Retention Strategies, Customer Marketing, Direct Marketing, Customer Lifecycle Management, Go-to-Market Strategy, Mobile Virtual Network Operator (MVNO), Market Pricing, Executive Management, Negotiation, Vendor Management, Mobile Devices, Strategy, CRM, Product Marketing, Product Management, Telecommunications, Go-to-market Strategy, Business Strategy, Segmentation, Team Leadership

Experience

Managing Director, Australia

medion GmbH

2016-8 - Present · 10 yrs 2 mos

Sydney, Australia

MEDION operate ALDImobile, Australia's largest Mobile Virtual Network Operator (MVNO). This executive leadership role is responsible for the Australian operation and leads a talented, high performing team who are accountable for all strategic, commercial, partnership, product, planning, sales, customer and operational deliverables that are needed to grow the business.

Director, Proposition & Planning, Home & Office Products

Optus

2015-9 - 2016-8 · 1 yr

Sydney, Australia

The OPTUS Home and Office product team are responsible for managing the product portfolio which includes telephony, broadband, NBN and bundling. In this position I was responsible for development and commercialisation of proposition and pricing, achievement of revenue and profit targets, customer segmentation and insights and leading the planning function for the portfolio.

Director - Insights, Proposition & Strategy

Virgin Mobile Australia

2013-4 - 2015-9 · 2 yrs 6 mos

Sydney, Australia

The Insights, Proposition & Strategy position was a member Virgin Mobile leadership team. This team was established as a result of a strategic transformation which I had led in my prior role at Virgin Mobile. I was responsible for developing overall company strategy and the annual operating plan as well as holding line responsibility for product, proposition, pricing and customer management. This role also centralised all customer insight, research and analytical functions into one team.

Head of Product Marketing

Virgin Mobile Australia

2010-7 - 2013-4 · 2 yrs 10 mos

Sydney, Australia

In this position I led the product marketing team at Virgin Mobile with responsibility for management of the overall P&L, mobile device range, product and proposition development and pricing. In the last 6 months of my tenure I was seconded to the CEO's office to act as lead architect for strategic transformation of the Virgin Mobile business which led to complete redefinition of product strategy, sales channel structure and business operating model.