Cheryl L.

Engaged in a short-term strategic project with a full-stack Singapore app company (backed by Bintang Capital Partners) supporting monthly and quarter competitive market analysis and product positioning. • Conducted in-depth app intelligence reviews using data from App Store analytics and leading platforms. • Collaborated with product and management teams on identifying trends, benchmarking performance, and evaluating new app launches across APAC, EU, and Middle East markets. This project sharpened my skills as a digital strategist—working alongside the head of marketing, I developed stronger capabilities in data storytelling and distilling critical market research insights for C-suite and partnership stakeholders ahead of new product launches. It complemented my existing expertise in product marketing, GTM channel strategy, analytics (Google Analytics, LinkedIn campaigns) with a deeper understanding of app ecosystem dynamics and mobile-first GTM approaches.

Digital Product Management

Brands supported: IBM, Dell Technologies, Barco, Synology, Electronic Arts, Microsoft Surface, Microsoft Cloud, AWS • Collaborated cross-functionally with product, sales, and marketing teams to align execution with business objectives for global tech brands. • Oversee the growth and market positioning initiatives for multiple brands by formulating strategic plans to expand market share and increase revenue. • Identified and executed new go-to-market opportunities, exploring alternative channels and approaches for brand visibility and customer reach. • Recommended and developed foundational strategies to expand customer reach and improve end-user acquisition, leveraging integrated marketing efforts across field, digital, and channel-driven campaigns. • Managed brand-specific campaigns across digital, social, and content platforms, aligning with brand goals and regional market trends. • Monitored campaign performance and continuously optimized strategy using real-time data insights and analytics through multi-channels and partners.

Brands supported: Dell Technologies, Synology, Electronic Arts, Microsoft Surface, Kobo, Apple, etc • Ignite key partnerships with strategic principals and resellers at a distributor’s standpoint promoting brands and identify co-brands programs aligning each brand’s product growth and awareness. • Created and executed indirect partner communication strategies through distributor networks, driving awareness and demand for cybersecurity, cloud, productivity, hardware solutions within Singapore and SEA region for selective brands. • Designed and deployed partner communication strategies with regional distributors and resellers to align Apple (CNC with Apple channel team) and Apple-like product narratives (Kobo, Microsoft Surface, Electronic Arts) with partner marketings ecosystems, including channel-specific messaging, co-branded digital assets, in-store communications – improving partner engagement and campaign effectiveness for SIN and targeted SEA retailers. • Leverage data from partner touchpoints to refine communication cadence and messaging, improving partner alignment and sales outcomes, optimise strategies for improved ROI. • Collaborated with principal brands and resellers on multi-channel partner activations – blending in digital, field strategies and social outreach to amplify partner visibilities. • Drive end user and channel marketing - partnership opportunities - targeted events, sponsorships to help drive business growth.

• Develop integrated marketing strategies with cross-regional partner communication and digital content and roadmaps to support distributors and tech partners in Singapore, Japan, Taiwan, Europe to ensure adoption of industry specific solutions. • Audited processes and implemented digital marketing strategies to enhance customers outreach. • Led and deployed digital platforms including webinars, in-person events targeted at partner audiences to support product education and demand gen campaigns. • Analyzed campaign performance and recommended website improvements to enhance user experience. • Collaborate with PR co-colleague for monthly objectives and social media, EDM, blog content. • Worked with sales and product engineering team to refine content, demo videos messaging for target personas, industry and applications - to improve relevance and engagement across partner channels. • Worked and collaborated with tech / system integration partners (Zimmer Group, Yaskawa Robotics, Keyence, Singapore Polytechnic) to drive event, inviting targeted audiences.

• Salesforce Fundamentals for Business Administration Specialists (BSX101) • Reporting Strategies for Business Analysts (BSX201) • Administrative Essentials for New Admins in Lightning Experience (ADX201) • Declarative Development for Platform App Builders in Lightning Experience (DEX403) • Marketing Cloud Essentials for the New Marketing Specialist (MKT101) • Administration Essentials for Experienced Admins in Lightning Experience (ADX211) • Tableau Desktop I: Fundamentals • Tableau Desktop II: Intermediate • Marketing Cloud Connect Essentials (MCC201)

• Critical Thinking for Innovation in Enterprises • Design Thinking for Problem Solving and Innovation: Achieve Breakthrough Solutions • Product Management • Intelligent Automation • Data and Information Sources in Analytics • Digital Marketing on Content Creation • Creativity through Design Thinking Skills in the Digital Economy

• Spearheaded regional marketing initiatives align with global HQ teams to ensure brand consistency and market relevance. • Led partner communication initiatives and projects for new product launches, go-to-market campaigns across Southeast Asia, Japan and Pakistan, tailoring messaging to fit cultural and market nuances. • Created and executed indirect partner communication strategies through distributor networks, driving awareness and demand across ASEAN, Japan. • Collaborate with internal sales team and regional distributors for localised resellers market penetration plans in Vietnam and Indonesia. • Developed communication guides and regional partner sales enablement materials to ensure channel partners were equipped with consistent, brand-aligned messaging amongst HQ and partner agencies. • Implemented performance tracking mechanisms to monitor partner engagement, providing actionable insights to regional leadership. • Conducted individual market analysis to identify growth opportunities for target region and apply localise strategies, working closely with distributors. • Conducted training sessions for new employees on sales applications and e-learning modules, improving onboarding efficiency.

• Developed and managed email marketing campaigns using IBM Watson Campaign Automation, tailoring content for specific events and audiences. • Led and revamp e-commerce website in collaboration with Shopify experts, enhancing user experience and online sales capabilities. • Initiated the creation of a branded AR mobile app to analyze partner and user behavior, informing future marketing strategies. • Managed partner agencies team on targeted campaigns and PR projects.

• Organized and executed trade events, conferences, and seminars, strengthening industry presence and customer engagement. • Established Google Analytics accounts to monitor website traffic and user behavior, informing content and design decisions. • Conducted market research and competitive analysis to identify growth opportunities and inform strategic planning. • Managed media strategies with PR partners for trade events in Thailand and Japan, enhancing brand visibility in key markets.

• Support marketing team on product launches, events planning, product training related. • Provide 1-1 and small groups training relating to business compensation. • Plan annual business distribution incentives. • Executed and completed implementation of procedures for Singapore’s system, migrating database, ensuring monthly transactions, members information and tracking works with new system.

Previously Neways Asia Management Pte Ltd

Achieved scholarship award