Meng Cui

Driving social media impressions and engagement through strategic initiatives, optimizing platform data, and collaborating with the marketing and PR teams to achieve scalable user growth and explosive brand visibility.

• Develop and execute social media and community strategies to rapidly grow our X. • Initiative and implement activities to develop brand awareness, like promotions, competitions, etc. • Serve as the core member between the global team and 100 + overseas teams. • Data-oriented and Analyze users' metrics and sentiment to optimize engagement and growth. Focus on ROI-driven user growth （ROI>1000）, User conversion rate increased from 1.5% to 5%. • Brought 280k new users and contributed over 6 billion trading volume

• Cooperate with BNB Chain, selected projects, and media partners (6+) with high quality and competitiveness in Web3 in events, AMA, Airdrop, giveaway, etc. activities to output brand value. • Assist in improving the GameFi system and establish the eSportsFi ecosystem to help in the players educating and training, and regular operations of e-sports tournaments.

• Increase community awareness and implement strategies to grow the community through Discord, Twitter, Telegram, LinkedIn, YouTube, and Medium(Discord 0-500+, Twitter 500-4700+, Telegram 0-500+). • Experience in launching community initiatives (e.g Organizing the Web3 pioneer series events which have attracted 10,000+ online audiences, etc.) • Collaborate to build positive relationships with 23+ overseas partners, communities, project foundations, and media in the blockchain industry. • Reach out to well-known blockchain-related teams and invite them to participate in our events to increase positive engagement. • To be the Discord channel/Twitter space channel moderator, event moderator, and speaker. • Wrote weekly articles about blockchain, Global Blockchain Summits, NFT and Metaverse, etc. posted on Medium

• Coordinate daily operational and promotional activities to drive business growth; • Prepare for materials to support operational activities, including but not limited to messaging, tutorials, slides, or other documents; • Collect and consolidate internal feedback from local managers for inclusion in business requirements; • Assist in reviewing P2P merchant applications, onboarding P2P merchants, and maintaining relationships with valuable clients across the world.

Worked in the District Finance and Treasury Division so far, mainly in charge of budgetary general accounting management and accounting work, managing financial account funds (including budgetary funds, various financial accounts, etc.), settlement and transfer of transaction funds; collection and management of accounting documents, Account books, implement the financial account accounting system, check the accounts of departments and units, and do a good job in the year-end final accounts of the units.