Catherine Enriquez

I lead a high-impact team of performance and content marketers across SEM, Organic Search, Paid Social, YouTube, and Affiliate channels, driving full-funnel growth through data-backed strategy and cross-functional collaboration. I also oversee experiment design and testing across all acquisition efforts, partnering closely with product, creative, and analytics to scale what works. My focus is on delivering measurable results, optimizing for efficiency, and unlocking long-term, sustainable growth.

I manage a team of performance and growth marketers who drive Jobber’s growth through paid advertising and organic strategies across digital platforms—including Google, Microsoft Bing, Meta/Facebook, YouTube, affiliate networks, and both traditional and generative search engines. We actively leverage AI to optimize our workflows, enhance targeting, and accelerate decision-making.

I led a team of 7 digital paid media marketers across the globe to drive new user acquisition at Hootsuite. The team manages all paid search, paid social and display initiatives. I worked closely with my team and top external agencies to build a holistic end-to-end acquisition strategy and execute campaigns flawlessly to acquire new high value (high LTV) users through paid media channels (paid search, paid social, display, affiliate, online video (Youtube) and other emerging digital channels). We all strive to continuously tests new platforms, ad creatives, bidding strategies, landing pages and investment in new markets (countries) to gain insights and “hunt” for opportunities to scale revenue growth.

Led the development and oversaw the execution of the performance marketing strategy to drive our member base growth at an efficient CAC as well as revenue across SEM, Display, paid social, OLV and SEO. Built and led the performance marketing team to bring paid social in house which improved overall paid media operations. Managed multi-mullion dollar budgets - investing in channels that drive the best returns.

In this role, I led the self-employed segment for QuickBooks Canada. We launched several go-to-market initiatives and product enhancements that resulted in triple digit growth for the QuickBooks Self-Employed product.

Promotion from being a Digital Marketing Manager

I led the paid online advertising acquisition channels for Quickbooks Canada and Intuit ProFile Canada. Advertising channels I managed include paid search, affiliate marketing, mobile app marketing and the referral program. In this role, my team and I have received 3 Intuit Marketing Star awards for various online advertising projects, one of which is for our Search Marketing efforts.

In this role, I formulated SEM strategy and executed SEM tactics for OMD clients. The portfolio I managed included an auto manufacturer, a top eyewear retailer and a toy manufacturer.

In this role, I planned and executed the 2014 and 2015 digital marketing strategies for Chartwell REIT. PPC/SEM: Developed, implemented and optimized all the search engine marketing strategies & initiatives for Chartwell (Online Paid Advertising in all channels & SEO). Held an excellent track record in campaign optimization and boosting conversions. SEO: Developed and implemented onsite and offsite SEO optimization strategies to improve website performance, user experience and visibility in search engine results pages (especially focusing on hyperlocal searches). Worked closely with the developers, designers and content managers to ensure all web content is optimized properly. EMAIL: Implemented the CASL compliant email subscription system and is currently managing the email marketing campaigns for the company. SOCIAL: Assessed social media strategies and tools/technology. Worked closely with the communications team to ensure the technology (Oracle SRM) is effectively used to monitor social activity and enhance engagement with customers.

PPC: Managed and optimized all paid pay-per-click (PPC) campaigns of IA's clients on Google Adwords, Bing Ad Center and Facebook. EMAIL: Created and implemented email campaigns for Income Access and select clients SEO: Contributed to the SEO team in developing and implementing on-site and off-site SEO strategies, performing SEO audits and keyword analysis.