Chris C

As the public-facing voice of Dreame in North America, I own content marketing and community strategy across Reddit and Facebook, with a primary focus on building high-trust, high-signal product communities. I launched and scaled Dreame’s Reddit presence from zero into a core customer hub with 16K+ members, 8M+ cumulative views, and 46K+ published comments, establishing a brand-safe environment for support, education, and real product discussion. Key impact: Drove 280%+ YoY subreddit growth, reaching ~148K average daily visitors and materially increasing organic awareness and purchase consideration. Defined Dreame’s community tone and voice (transparent, technical, human), now used as the internal standard for Reddit and Facebook engagement. Serve as primary liaison between users and China-based HQ, translating community feedback into actionable insights for product, firmware, ops, and after-sales teams. Author and curate all public-facing community content: troubleshooting, deep-dive explanations, comparisons, feature clarifications, and launch messaging. Built multi-account Reddit persona strategy, moderation workflows, and escalation paths to maintain credibility while scaling output. Led Reddit-driven seasonal campaigns (e.g., Prime Day), using Reddit Pixel, GA4, and custom UTM infrastructure to track traffic, engagement, and conversions. Partner closely with global teams via Feishu to align launches, resolve escalations, and localize global messaging for North American audiences.

• Developed and executed comprehensive go-to-market strategies for both current and new printer models, increasing market penetration by 30%. • Developed and executed a social media kickoff/strategy plan on Reddit that went from zero presence to 125k views per week in its first month of posting. This culminated in over 1 million views for 2024. • Spearheaded digital marketing campaigns across social media, email, and PPC channels, resulting in a 40% increase in online sales within the first quarter. • Collaborated with product development teams to align marketing initiatives with new product features and customer feedback, enhancing product-market fit. • Implemented CRM enhancements and data-driven marketing tactics, improving customer segmentation and personalized marketing efforts, leading to a 25% boost in customer engagement. • Organized and led product launch events, webinars, and demos to showcase AnkerMake’s 3D printing technology, driving brand awareness and lead generation.

Wazer is the world's first small waterjet machine, making CNC waterjet manufacturing accessible and affordable for manufacturers, engineers, and artists. • Drove brand visibility via viral social media - launched 22 videos, generating 31 million views across multiple channels in 1 year. • Developed a system of regularly updated social media advertising that increased web traffic by 100%, and measurable sales by 25%. • Created engaging video content for the company website - 50% of sales are now online, allowing resources to shift from direct sales to digital. • Established brand credibility with a "Customer Story" program of 38 articles, videos and testimonials spanning 9 industry verticals. • Created geography-specific content for a team of global resellers, increasing their contribution to the company’s sales by 50%. • Applied my engineering acumen to shape product development and beta testing, seamlessly integrating findings into our marketing arsenal for strategic advantage.

Designed and implemented communication, marketing, and visual media initiatives for a diverse array of organizations spanning technology, finance, consumer goods, insurance, healthcare, and non-profits, addressing global B2B and B2C demands. • Determining, designing, and implementing internal and external communications tailored to employee engagement, HR needs, and the general public. • Create, direct, and leverage various programs for social channels, CRM products, and media assets to deliver video, print, and web products. • Hands-on, expert level usage of the Adobe Creative Suite including: Photoshop, Premiere Pro, After Effects, and InDesign; Davinci Resolve, 2D/3D CAD with OnShape • Hands-on, expert level videography and directorial skills using DSLR and digital cinema camera platforms in both field and studio based productions. • Elevated team dynamics by providing leadership and mentorship, and overseeing critical administrative functions such as payroll, staffing, project accounting, recruitment, and more.

The Wireless Zone was Verizon's largest independent retailer, with an annual sales revenue in excess of $440M. • Designed and implemented a unified, multi-channel communication approach encompassing internal, external, and public channels, resulting in steady year over year sales increases. • Pioneered video-based HR communication strategies, encompassing onboarding, recruitment, diversity, training, compliance, benefits, and change management, saving the company 40% of its HR budget. • Strategically revamped marketing and communications tactics, yielding 30% year-over-year sales growth for pivotal products. • Played a pivotal role as a bridge between corporate leadership, franchisees, and field teams, ensuring seamless alignment with corporate objectives during various product roll-outs and sales initiatives.

Viridian is a specialized home energy provider, with an emphasis on low rates and green energy production. • Drove corporate social media engagement by implementing a “green” thought-leadership position, resulting in a 100% increase of followers. • Pioneered a video-based communications strategy, covering recruitment, retention, benefits, diversity initiatives, training, compliance, discipline, health and safety, and change management. • Created a monthly video-based CEO communications platform to distribute relevant information and provide recognition for our 40,000+ field associates. This resulted in a growth from 25-40,000 associates in 1 year, and a 20% increase in sales. • Utilized CRM tools to cultivate lasting customer relationships through targeted marketing efforts, enhancing customer retention rates by 35% and a 10% increase in upsells. • Created and implemented “Worst to First”, a script-based customer service program which resulted in a 200% increase in customer satisfaction during my time there.

Versus was a specialized cable network providing around the clock sports coverage and outdoor living programs. • Oversaw all creative aspects of flagship network ventures, including prestigious events like The Tour de France, NHL Playoffs, College Football, and PBR Bull Riding, giving an annual ratings increase of 10-15% for each. • Guided a global production team for various live events from project inception to final delivery. • Acted as a bridge between network executives and internal creative teams, ensuring successful delivery of required design assets and programming.

Harbor Post was a cutting-edge boutique editorial and design firm specializing in (new for the time) high-definition content. It was featured in POST magazine several times. • Was responsible for all creative and editorial aspects of the startup business, which resulted in $1M in revenues its first year. • Negotiated with top-level clients such as Time Warner Cable and the YES Network providing design and editorial support for on-air broadcasts and promotions. • Supervised and mentored a team of freelancers to maintain a unified approach to the creative process.