Crystal Tanaka

In my role as Head of Demand Generation at MoeGo, I built and scaled the demand generation function, driving a 33% increase in monthly MQLs within three months. I spearheaded multi-channel digital marketing campaigns across paid search, social, and display, optimizing performance with advanced analytics and iterative testing. Additionally, I developed and implemented growth strategies leveraging SEO, CRO, and data-driven insights to improve acquisition metrics and pipeline efficiency.

In my role as VP, Demand Generation at HireVue, I led a high-performing team to surpass demand generation goals, resulting in a 24% YoY increase in qualified opportunities. By optimizing paid media and web analytics, we improved ROI by 30%. I also managed a multi-million-dollar digital marketing budget, strategically allocating resources across various channels.

I spearheaded a global team at HireVue, overseeing website management, marketing operations, and demand generation, resulting in a 17% YoY increase in marketing pipeline. By directing SEO and CRO initiatives, we achieved a 33% YoY increase in demo requests and a 20% improvement in customer acquisition rates.

In my role as Senior Director of Global Marketing Acceleration at HireVue, I led the design and implementation of Account-Based Marketing campaigns tailored to specific ICP tiers, resulting in targeted engagement and improved pipeline quality. Additionally, I successfully merged three distinct Sales Development teams into a unified global organization, leading to a significant 16% increase in pipeline generation quarter-over-quarter.

In my role as Director of Marketing Acceleration at HireVue, I oversaw the PMO team responsible for integrating Go-to-Market teams post-acquisition, ensuring seamless collaboration and alignment of strategies. I directed regional field marketing strategies, coordinated sales and marketing sprints, and led the inbound SDR team to optimize workflows and enhance lead qualification and conversion rates.

In my role as Head of Growth at AllyO, I played a pivotal role in leading the integration of sales and marketing teams post-acquisition by HireVue. I formulated and executed growth strategies that resulted in a revenue increase of $1.2M, even amidst market challenges like the COVID-19 pandemic. Additionally, I developed an effective ABM strategy that led to substantial revenue growth and enhanced pipeline quality, generating over $500k in pipeline from a key partnership with Accenture.

As the Director of Operations and Demand Generation at AllyO, I successfully led the planning and execution of multi-channel demand generation campaigns, resulting in a 30% reduction in cost per MQL. I collaborated closely with the Chief Sales Officer and Sales RVPs to align marketing programs with sales objectives, fostering strong cross-functional relationships and supporting collective success.

In my role as Business Associate and Operations Manager at AllyO, I spearheaded the optimization of paid advertising campaigns, landing pages, and performance metrics analysis to drive lead generation and pipeline growth. I also collaborated with cross-functional teams to redesign marketing workflows, reallocate budgets, and produce impactful content, resulting in improved ROI tracking and revenue growth.

National Science Foundation under the Research Experience for Undergraduates program · Designed and built a circuit to measure light intensity at specific time intervals and send recorded data to computer · Contributed to a National Science Foundation-supported project, EnHANTs · Learned to conduct research, work independently, and collaborate with colleagues

Minor in Electrical Engineering