Crystal Wu

LiveOps PM @ Tencent Americas

About

I’m a product operations professional with experience supporting live-service games and global content operations. My work focuses on turning strategy into execution by coordinating cross-functional teams, managing operational workflows, and using data to support planning decisions.At Tencent’s Level Infinite, I support publishing and content operations for titles including Path of Exile 2 and Dying Light: The Beast. My role involves coordinating GTM roadmaps across regional teams, managing third-party content workflows, and translating player insights into frameworks that inform launch timing and execution. I’ve also built new operational initiatives from scratch, including a campus acquisition channel to test scalable growth approaches.Previously, at Tencent Lightspeed Studios, I worked on League of Legends: Wild Rift, analyzing player data, identifying engagement gaps, and supporting product planning through research and user feedback insights.I hold a Master’s degree in Communication Data Science from USC and a Bachelor’s degree from NYU with a minor in Computer Science. I’m interested in operations roles within gaming, entertainment, and technology companies where I can help teams coordinate complex initiatives and improve execution at scale.

Country

United States

City

Los Angeles

Industry

Computer Games

Skill

Project Management, Customer Relationship Management (CRM), BERT (Language Model), Matplotlib, SWOT analysis, A/B Testing, z-test, User Experience (UX), Product Operations, User Research, HiveQL, Competitive Analysis, Analytical Skills, User Experience Testing, SQL, Quality Assurance, Market Research, Market Analysis, Microsoft Word, Tableau

Experience

LiveOps PM

Tencent Americas

2025-7 - Present · 1 yr 3 mos

Los Angeles, CA

Projects: Path of Exile 2, Dying Light: The Beast - Coordinated product operations for PoE2, a premier 3A ARPG with multimillion global sales, throughout the execution of major version updates (v0.4.0/v0.5.0); supported global launch initiatives for DLTB, contributing to a successful release exceeding 2M units sold worldwide. - Translated regional publishing strategy into GTM roadmaps, aligning 5+ cross-functional teams to support multiple live-service launches; efforts contributed to an 8% NA market share increase and sustained post-launch sales momentum. - Led third-party content operations for PoE2 v0.4.0, delivering 94 localized assets on schedule and establishing an asset-reuse workflow between NA and LATAM that reduced duplicate production work by about 20%. - Delivered 20+ real-time reports by combining qualitative user feedback with quantitative sentiment tracking to prioritize 5 critical hotfixes, resulting in a 8% uplift in positive player sentiment during PoE2 version updates. - Built DLTB’s campus acquisition channel from the ground up, securing partnerships with key universities and executing pilot events reaching 300+ participants with zero paid spend. Created a scalable growth playbook to standardize future student-focused GTM initiatives.

Product Analyst

Tencent Games

2024-5 - 2024-8 · 4 mos

Shenzhen

Project: League of Legends: Wild Rift - Utilized SQL queries in Hive to extract player performance metrics, identifying below-benchmark engagement gaps and conducting root-cause analysis to determine underlying performance drivers - Delivered competitive market research through comprehensive SWOT analysis of competitor product feature updates, product operations, and monetization strategies informing internal product development roadmap - Enhanced product planning decisions by delivering funnel analysis insights showing 15% drop-off at key conversion points, collaborating with game design teams to implement data-driven feature improvements - Designed targeted user surveys to uncover critical user experience gaps, segmenting new vs. existing user, and identifying distinct pain point patterns that informed user onboarding strategy improvements - Improved user retention rate by 12% through comprehensive optimization strategy covering user behavior patterns, preference analysis, and game mechanics evaluation across multiple engagement dimensions

Data Analyst

Douyu TV

2021-6 - 2021-8 · 3 mos

Wuhan, Hubei, China

- Increased ad traffic by 12% through data-driven Excel dashboards analyzing 1M+ app downloads, optimizing ad targeting criteria and reallocating marketing budgets to improve campaign ROI - Improved advertising ROI by monitoring social media platform performance across key metrics (ROI, CPR, engagement), identifying top-performing channels and creative assets for strategic marketing decisions