Crystal Yung

• Manage and produce all APAC-led 360 programs and commercial activations, including the campaign with Black Pink - Lisa • Collaborate with cross-functional teams to conceptualize, produce and execute creative content for all platforms, including all high traffic shopping moments, and maintain M.A.C. as the #1 Global Makeup Brand and #1 Best Selling Brands in South East Asia • Develop and execute Creative Director’s vision from concept, art direction, fashion & product styling to crew and talent scouting • Lead the production process to ensure finished assets are premiumized and reflective of brand pillars in a deadline-driven environment • Review and proofread marketing materials, paying attention to the overall branding and specifically, the use of M.A.C language and imagery • Liaise between global creative operation team, APAC cross-functional teams and affiliates to build collaborative relationship and manage key stakeholder’s expectation through high creative influence and interpersonal skills • Manage budget for creative campaigns and act as the key contact for external vendors

• Provided end-to-end creative services including concept creation, visualization and delivery (photography, videography, fashion & product styling, writing) • Project example: produced Chaumet Christmas campaign, Cartier digital campaign and M.A.C. Cosmetics omnichannel activation • Styled brand campaign and editorial shoot, previous clients including Lane Crawford, Anteprima, Chanel X Madame Figaro, Louis Vuitton X Madame Figaro • Commissioned as stylist for Bottega Veneta VIC event - Supported the team on achieving team’s sales target and inspired top tier private client and aroused shopping desire through personalized styling and curated product collection • Created fashion features and conducted designer interviews on behalf of magazines, including Harper’s Bazaar, Elle, Madame Figaro

Correspondent in Paris, 2014

DFS is a luxury travel retailer operates in 11 countries and across 3 continents. Employing more than 9,000 associates, DFS provides a seamless retail experience and presents the world’s leading brands to over 200 million world travellers each year at its 14 downtown Gallerias and across major international airports.

Founded in 1850, Lane Crawford is Asia’s leading specialty store offering designer label luxury goods in Hong Kong, China and online.