Crystal Wu

Head of Marketing @ Laiye

About

An innovative marketer with ten years’ experience in Brand Building and Integrated Marketing with both B2B and B2C experience. Crystal has a growth mindset with working across different functions and teams in diverse cultural backgrounds and geographic from the US, Europe, SEA, HK, and to China Mainland, for large and complex global strategy development and operations. She is now helping large global and Chinese tech brands to deliver brand affinity and increase customer acquisition globally in support of exceeding the bookings and revenue targets for the company.

Country

China

City

Beijing

Industry

Information Technology & Services

Skill

B2B Marketing, Strategic Planning, Digital Marketing, Demand Generation, Content Marketing, Social Media Strategy, Corporate Branding, Go-to-market Strategy, Enterprise Marketing, Product Management

Experience

Head of Marketing

Laiye

2023-1 - Present · 3 yrs 9 mos

Beijing, China

Head of Digital Marketing

Laiye

2021-8 - 2022-12 · 1 yr 5 mos

中国北京市

Global Social and Digital Marketing Manager

Inspur Group

2019-12 - 2021-8 · 1 yr 9 mos

中国北京

Articulate and scale out Inspur's thought leadership, defining topics through brand positioning, campaign planning, media outreach, social media, content marketing, co-marketing initiatives. Take the lead in digital marketing with owned and paid approaches.

Public Relations Manager

SenseTime 商汤科技

2018-6 - 2019-12 · 1 yr 7 mos

中国北京市

Helping to strengthen SenseTime brand as the world's most valuable AI unicorn and its leadership in AI research and application in both domestic and international arena. Responsible for corporate and brand PR including strategy planning, content creation, crisis management and spokesperson profiling.

Content and Digital

Nestlé

2013-11 - 2018-5 · 4 yrs 7 mos

中国北京市

Enhance Nestle reputation and improve corporate branding to both internal and external stakeholders with proactive content and message communications. Responsibilities include content creation, event management and internal communications. Initiated the idea of NesTV for digital communication.