Crystal Marcus-Kanesaka

CyberEd.io transforms how organizations manage cybersecurity risk through productized cybersecurity education. As a Product Designer, I partnered with product, engineering, sales, and leadership to: - Define onboarding and activation strategy aligned to GTM objectives and stakeholder requirements, informing the cybersecurity product roadmap - Design end-to-end user journeys and workflows, translating complex, risk-heavy systems into productized onboarding experiences with automated touchpoints that consistently surpass engagement goals by 3× - Lead the design and launch of a blended onboarding MVP (CyberEd Interactives), enabling 0→1 commercialization Tools: Figma, Adobe Suite, Articulate Suite, Generative AI tools, various video editing tools, various LMS, ClickUp, and more.

Optimizely is a Martech digital experience platform with complex SaaS offerings. As a Senior Instructional Designer, I partnered with product, engineering, and GTM teams to: - Translate ad-hoc, fragmented product training into Optimizely Academy, a centralized onboarding product - Establish onboarding success metrics and feedback loops to inform iteration and optimization - Reduce product onboarding time-to-value by 75% - Support growth to $400M ARR Tools: Figma, Photoshop, Articulate Suite, various video editing tools, various LMS, ASANA, and more.

Braintrust is a decentralized, Web3, two-sided marketplace. As a Project and Production Manager, I managed a distributed team of two project managers and 50 design and engineering ICs to: - Define the onboarding product roadmap consolidating fragmented workflows and enablement - Operationalize delivery, building a centralized, productized onboarding system, Braintrust Academy - Scale adoption from 2,500 to 58,000+ users, increasing platform earnings from $5M to $80M Tools: Figma, Photoshop, various video editing tools, Active Campaign, Hubspot, Hootsuite, LinkedIn, Facebook, Twitter, ASANA, and more.

As a freelance Learning Experience Designer across education, technology, and media, I designed onboarding and activation workflows that moved users from discovery to sustained adoption. I owned initiatives to: - Define UX and learning research strategies to identify onboarding friction - Translate legacy, ad-hoc, or offline workflows into scalable, productized digital experiences - Produce hundreds of short- and long-form instructional videos to support self-serve adoption - Launch MVP websites and onboarding flows used by millions of users monthly Tools: Figma, Adobe Suite, Google Suite, Mailchimp, Constant Contact, Facebook, Instagram, Twitter, TikTok, various LMS, video editing tools, hardware, and more.

Before Dotdash was Dotdash, it was About.com, a subsidiary of the New York Times Company, where “users” went to “learn something about something.” As the Video Project Manager I helped over 100 million users find the answers they needed each month. With the help of my 100% nationally distributed team of “Expert” influencers, I optimized SEO, Metadata, data analysis and produced: - Over 12 short-format streaming, online, videos as an individual contributor - Another 500+ short-format streaming, online, videos Tools: Adobe Suite, various video editing tools, Java, Visual Basic, and internal development kits for small amounts of light coding.

4Kids Productions is famous for adapting, re-packaging, and re-branding Japanese Animation content. As an Associate Producer, I produced: - Hundreds of television episodes and online games with television credits in popular content like Pokemon and Yugioh - Educational content, like Magical DoReMi Tools: Adobe Suite, AVID, ProTools, internal web tool kits

Qualitative and Quantitative Research, Data Analysis, Data Visualization, Affinity Mapping, Feature Prioritization, Competitive Analysis, MOSCOW Methods, User Journeys, User Flows, Personas, Site Mapping, UX Copy, Optimal Sort, Low to High Res Wireframes, User Testing, Figma, Miro, etc.