cruz castillo

sales and new business development

About

Experienced Results-driven, sales / technical professional with over 20 years of successful sales, product technical support, channel management and training experience. Has a proven track record of creating and executing innovative and successful sales strategies, that stimulate growth and show ROI. Demonstrated ability to motivate, manage and drive staff to achieve sales objectives and corporate goals on tight project schedules while keeping costs within budget. Specialties: Industrial Automation Sales, Industrial Automation Technical Support, PLC Training and Programming, Industrial Communications, Advanced Sensors, Machine Vision, RFID, Motion Control, Industrial Maintenance, Safety Products Sales and Training. Quality Assurance Systems SPC Data Analysis CMM Data Collection

Country

mexico

City

san nicolas de los garza

Industry

information technology and services

Skill

sensors, plc, machine vision, automation, engineering, industrial controls, sales management, problem solving, troubleshooting, consultative selling, microsoft office, solution selling, team building, strategic planning, negotiation, sales support, team leadership, programming, process automation, business strategy, hmis, sales process, key account management, customer relations, channel management, indusoft, labview, industrial control, sales operations, spc, quality assurance, quality management, quality reporting, databases, data collection, data quality assurance, data quality control, home automation, rfid+, channel partners, selling, business development, manufacturing, tcp/ip protocols, sql, rs232, industrial ethernet, ethernet, dhcp, wireless networking

Experience

sales manager

valleymation

2010-9 - 2012-6 · 1 yr 10 mos

Responsible for the development and performance of all sales activities in US-Mexico Border. Staffs and directs a sales team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values. Establishes plans and strategies to expand the customer base and contributes to the development of training and educational programs for customers and sales people.

mexico northeast sales manager

omron scientific technologies

2009-2 - 2010-2 · 1 yr 1 mo

* Manage daily sales activities with 4 distributors * Field Sales calls on new and existing customers * Develop Product Seminars and Trainings for Distributors and End Users * Territorial Sales Forecast Reports to track sales activities * Responsible for Nuevo Leon, Coahuila, Tamaulipas and San Luis Potosi

technical manager

omron electronics

2007-1 - 2009-1 · 2 yrs 1 mo

* Manage all the Omron Mexico technical issues, * Manage staff of Field Application Engineers and Technical Support people. * Develop Product trainings for Omron people, Distributors and End Users. * Create, implement and follow up business plans for FAE Product Specialist * Implementing System Integrator National Program * 400% Sales growth from 1997 to 2008

field application engineer

omron electronics

1997-11 - 2007-12 · 10 yrs 2 mos

* Support Omron Distributors and customer technical needs * Develop and Translate training materials * Provide product trainings for Distributor and end users * Solve Technical problems all over Mexico and Central America

sales and new business development

automated data systems s.a. de c.v.

2012-6 - Present · 14 yrs 4 mos

We specialize in Quality Systems Solutions, data collection from measurement and test devices, and quality systems turn key systems, covering Mexico and Latinamerica, exclusive ASI DataMyte distributor, LMI Measurement, Nord-Lock and more..