Brian Crum

• Analyzed customer usage, product backlog, and leadership steers to define new capabilities & features for an internal project management and collaboration tool to influence best practices, enable productivity, and business decisions • Facilitated migration of product launch compliance tooling from initial platform to project management platform resulting in a more stable and unified user experience for engineering, product, and cross functional review teams • Defined and managed 3+ core product health metrics to continuously understand products engagement, reach, and impact; continuously evangelize and train users on products functionality and best practices around platform use • Established and refined product & engineering rituals operationalizing processes to prioritize and develop features for an internal product development and collaboration tool resulting in quicker and transparent delivery

• Researched and defined a problem space to be addressed by new data engineering squad; built a business case and sold to senior leadership to establish a new engineering team to cleanse & aggregate data for multiple use cases • Built & lead a team of 6 data engineers to launch 10+ data products for to drive efficiency, scale, and automation across financial, analytical, & advertising use cases to drive Spotify’s 1.2 billion ads business • Developed and drove initial core data product strategy for Podcast and Advertising data squad resulting in interoperable, transparent, trusted, and timely data products that provide the foundation for scale and automation • Drafted and maintained annual roadmap aligning customer inputs, close engineering partners, and company-wide objectives and key results resulting in mutual understanding of strategy and execution plans • Synthesized feedback from finance customers to establish and quantify 4+ KPIs to measure product impacts • Experimented with 4+ proof-of-concept data products to test product-market fit without utilizing full development resources resulting in 2+ technical design decisions, time savings, and cost savings • Established and facilitated daily, weekly, monthly Agile ways-or-working rituals (stand ups, refinements, retrospectives, demos) to monitor engineering squad health and productivity and promote current development

• Drove product program to develop artist promotional tools (Discovery Mode) within the Spotify for Artists platform resulting in the initial development, beta testing, and launch of Discovery Mode with 5 early adopters • Managed internal cross-functional strategic programs across product development, risk management, and policy & governance, which involved stakeholders ranging from engineers, operations, product, business, and finance • Cultivated and lead a team of 5 project and program managers; establishing best practices, tools, and delivery standards to scale program management operations across 6 product areas within the overall mission

•Maintain & develop 30+ enterprise client relationships with active recurring revenue of $3.5MM+ through training, troubleshooting, executive business reviews, quarterly business reviews, ideation, and sharing best practices •Facilitate product implementation and onboarding for client teams consisting of technical and strategic discovery, platform overview and configuration, and exploration of use cases and proofs of concept •Develop, refine, and tailor onboarding assets, marketing materials, and training materials •Partner closely with account executives to seamlessly transition clients from presales to post-sales success

•Managed and coordinated cross-functional projects and teams to develop solutions for various stakeholders across multiple offices in different geographical locations and time zones •Drove technology implementation projects through the systems development lifecycle (SDLC) with a focus on change management, UAT, defect tracking/resolution, and training to enable a successful transition •Benchmarked current state environment against leading business practices to design solutions and requirements to meet the objectives of key stakeholders in ambiguous environments •Developed and facilitated blockchain education labs and demos to catalyze guided discovery of blockchain use cases •Cultivated, strategized, and collaborated with client partners to optimize mutually beneficial long-term relationships

• Generated and managed daily workflows and procedures for a wealth management firm that services 10 clients with $120 million under management resulting in increased office efficiency and the deliverance of a more consistent service • Redesigned the quarterly reporting process, condensing 5 reports into 1 concise, client-friendly report per reporting group • Maintained and implemented all information technology, including hardware upgrades, CRM software, client portals, team task management software, and the adoption of an online, paperless filing system • Assisted in establishing the necessary procedures and policies to file with the SEC and meet SEC compliance standards

• Instructed children and adults of all age ranges and skill levels how to execute correct snowboarding technique • Analyzed client learning styles and body movements to actively tailor the lesson to the clients’ specific needs and abilities

• Built a community-based, organic chocolate production business with 30 employees in an environment without electricity • Guided the development of an action plan outlining the steps necessary to develop chocolate ecotourism • Implemented a grassroots, process-over-product, development strategy in a Ngöbe Bugle jungle community of 500 • Utilized analytical tools to evaluate community needs, SWOT, FREESOP, seasonal calendar, community mapping • Cultivated leaders and strengthened business knowledge through educational seminars, youth groups, and conversation • Developed materials and facilitated a business plan development seminar for 50 volunteers and counterparts

Mathematics & Business Minors