Cristol Rippe

Founded in 2015, Landed upholds those who uphold us: our educators, healthcare workers, government employees, and first responders. In many cities, high prices make it difficult for these individuals to become the long-term residents our communities depend on. If we want stronger schools and safer communities, we need to support those who make it possible. Landed was born in the San Francisco Bay area, where we created our shared equity down payment program. Since then, we’ve expanded to help home buyers across the country navigate all of their different options to buy a home and build financial security, helping keep these critical community members on the front lines.

A private network built to drive more women into positions of power and keep them there. Designed for women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Root is the first insurance company founded on the principle of fundamental fairness. We create personalized products that give good drivers the protection they deserve. At Root we only insure good drivers, and that is why our rates are always fair. Unlike other insurance companies, we do not bundle good drivers with bad drivers. Instead, we use data science to find and reward good drivers with the best rates.

Built and led marketing and agency teams focused on establishing new Abbott Nutrition presence in emerging home health, oncology, and managed care markets. Also responsible for $400MM+ long term care and home medical equipment segments, including related reimbursement efforts.

Led marketing team responsible for key aspects of health care professional, patient, and consumer/retailer marketing associated with largest adult nutritional product in the U.S.

Led and directed all marketing activities for specialty nutrition portfolio (~$100MM sales with 30%+ annual growth) and innovation products, with a focus on development of launch and growth marketing strategies, implementation of day-to-day marketing tactics, financial forecasting, and P&L management.

Responsible for developing, implementing, and analyzing short- and long-term business tactics and strategies targeted toward customer market segments. Provided strategic analysis and input to commercial strategies across the product portfolio.