Cristofer Elias

I’m an Art Director and Senior Designer with over 15 years of experience working at the intersection of visual design, branding, product and marketing, primarily in retail, consumer goods and licensed products. Throughout my career, I’ve led creative processes from concept development and Key Visuals (KV) to brand systems, product design and go-to-market execution, ensuring visual consistency, strong storytelling and business alignment across multiple channels. I have solid experience working with global licensed brands such as Disney, Mattel and NBA, developing collections and visual strategies that connect brand guidelines with local market needs. My background also includes managing large product portfolios (300+ SKUs annually), collaborating closely with marketing, product and commercial teams. In addition to creative leadership, I’ve worked directly with international suppliers, including hands-on experience with Asian manufacturing partners, supporting design development, production alignment and quality standards. I combine hands-on design execution with creative leadership, bridging strategy and delivery. I’m highly proficient with Adobe Creative Suite and actively use generative AI tools (Adobe Firefly, Midjourney, ChatGPT) to enhance ideation, accelerate workflows and support innovation. Roles of interest: Art Director • Senior Designer • Creative Lead • Brand & Visual Design