Cristina Ovalle Alonso

I am a Marketing, Communication, and PR professional with a degree in Journalism and Advertising and Public Relations, and more than 4 years of experience. Throughout my career, I have defined and executed 360º marketing and communication strategies, leading multichannel campaigns, trade marketing actions, retail activations, experiential events, media relations, and influencer marketing. I am currently Marketing, Communication & PR Manager at APODEMIA, a Spanish jewelry and lifestyle brand with more than 25 stores in Spain and Latin America. In this role, I lead the annual marketing and communication plan, coordinate more than 20 events and activations per year, manage digital and retail campaigns, supervise the production of content and materials, and control the annual budget, suppliers, and results reporting. My main achievements include: - Sales increases of x3 and up to x5 during in-store activations and special events. - Social media community growth of over 100%. I have also worked in agencies and international corporate environments, which has allowed me to develop a strategic vision, a strong ability to coordinate with multiple stakeholders, and a high level of execution standards. I define myself as a strategic, organized, and detail-oriented professional with aesthetic sensitivity, an analytical mindset, and a clear vocation for creating campaigns with a real impact on brands and businesses.