Cristina Cocco

• Managed regional marketing programs at Elastic (Elasticsearch) • Created and execute proven successful demand gen, lead nurturing/conversion, account expansion and pipeline acceleration campaigns, including Account Based Marketing (ABM) programs • Worked closely with Elastic go-to-market and demand gen team in planning/executing regional marketing initiatives to include a mix of inbound digital marketing campaigns and outbound programs • Worked with Field Sales, Sales Development and Account Management teams to strategize and execute on Elastic’s GTM and further scale sales pipeline • Collaborated in Community building engagement programs

• Demand Generation: Drove demand generation through inbound and outbound marketing campaigns and an effective marketing mix approach; tracked ROI, monitored, updated and shared key metrics of LoB performance • Marketing: Developed key account mapping, marketing and account-based marketing (ABM) plans and go-to-market plans; supported marketing programs and campaigns by leading and facilitate effective program execution (central, vertical, country-specific initiatives); coordinated field events across the region • Sales Support: Identified and targeted business opportunities with sales team; aligned marketing activities with sales to maximize lead nurturing; enable the sales teams to engage customers and identify account opportunities, while focusing on customer experience • Digital Marketing: Managed the digital marketing strategy, to include a mix of digital marketing campaigns; and marketing programs • Engaged customers and partners • Identified specific market opportunities to support the business growth • Content Development: Developed high-quality content for social media, newsletters, case studies, white papers and blogs; contributed in articulating product message and in PR/AR activities (e.g. press releases, analyst brief-ings) • Social engagement Engagements included: Birrificio Indipendente Elav, where supervised team of 10; Chateau La Villatade and M&M Net-works

• Managed marketing communication programs to a provider of cloud-optimized applications and virtualized in-frastructure solutions • Focused on demand/lead generation and conversion, brand and solution positioning • Led marketing initiatives to include digital inbound/outbound marketing campaigns, account-based marketing (ABM) programs, customer Innovations Summits and trade shows; AR/PR, social media, blogging and collateral content contributor, aligning marketing and field sales efforts • Worked closely with EMEA and APAC sales teams and product teams to further scale sales pipeline • Customers, partners and community building engagement • Implemented marketing KPIs program to manage marketing performance objectives

• Managed marketing and communications for 4 ICT companies providing network and security apps in Southern Europe and in the MEA Region • Promoted products and solutions through marketing programs, customer/channel events, trade/road shows, telemarketing and digital marketing campaigns • Supported the product management team in packaging and communicating the value propositions to channels • Developed success stories and press releases, and managed external agencies

• Held numerous key roles including: TV Commercial Production Manager with Boomerang Pictures; Head of R&D with Harold; Producer - TV Dept. with Grey Global Advertising • Managed production of TV commercial and advertising campaigns, from talent casting and filming to on-airing, including budget oversight and developing partnerships with North American and European production companies