Cristina Vasquez

Lead large-scale brand transformation for global technology, AI, healthcare, and innovation-driven organizations. Oversee identity systems that clarify complex portfolios, unify multi-product offerings, and create cohesive design frameworks that scale across channels and regions. Work closely with C-suite leaders and cross-functional teams to shape brand platforms, define strategic creative territories, and translate complex technical concepts into clear, compelling narratives. Guide multidisciplinary teams across design, strategy, writing, and production, driving creative excellence and long-term brand stewardship. Core focus areas: - Brand transformation for global tech and AI organizations - Identity systems + design system architecture - Portfolio clarity and multi-brand ecosystem design - Executive communication and C-suite alignment - Multi-year brand governance and systems thinking - Translating complex technology into accessible brand stories - Creative team leadership and mentorship - Cross-functional collaboration with strategy, product, and marketing Selected categories: Technology, AI, cloud computing, enterprise B2B, consumer electronics, healthcare, innovation

Led brand design during a period of rapid growth, building the company’s first in-house creative team and guiding a full rebrand across product, marketing, and customer experience. Partnered closely with the executive team to align brand strategy with business goals, product roadmap, and fundraising milestones. Oversaw brand, UX/UI, content, and motion design; established creative operations and standards; and ensured brand consistency across every channel. Delivered the full rebrand and redesigned product experience in under nine months, supporting key growth targets and market positioning. Core focus areas: - In-house team building (brand, product, motion, content) - Brand–product integration and UX alignment - End-to-end rebrand leadership (strategy through launch) - Creative operations, standards, and organizational scalability - Cross-functional partnership with CMO, product, and growth

Founded and led a multidisciplinary studio specializing in brand identity, digital design, environmental graphics, and editorial experiences. Directed strategy and creative execution for global clients across technology, hospitality, culture, and architecture. Led cross-disciplinary teams, managed creative operations, and oversaw large-scale experiential projects including environmental and exhibition design for international events. Core focus areas: - Brand strategy + identity creation - Digital + editorial experiences - Environmental and wayfinding systems - Multidisciplinary creative direction - Cross-disciplinary team leadership

Held senior design positions at leading agencies including Pentagram, The Brand Union, Mother New York, and Addison. Led brand identity, editorial, and environmental design for corporate, cultural, and civic organizations.

- Design lead from concept to completion for Breathe Right Rebranding - Successfully developed CPG concepts and final designs for clients such as Absolut, Pernod Ricard, Breathe Right and Air Wick

Developed Concept and design direction for the re-branding of Almay (Revlon) and implemented the new brand system throughout product lines and display walls for retail placement.

Madrid | Spain